International Creative Community
Wed, 03 Nov 2021 13:19:57 GMT
The World Luxury Award 2021 announces the winners of its global creative award, which recognizes the best in creativity in advertising for premium brands.
Among the winners 2021 outstanding work for Lamborghini, Bugatti Chiron, BMW, Audi, Hotel Ultima Gstaad, Custom Line Yacht, Global Jet, The Macallan.
A strong year for premium car brands. Four gold medals went to an industry that wanted to stay in touch with outstanding work at a time when stores were closed and many people stayed at home
Gold went to CNN for 'The Art of Leadership' project. BMW presents artist Jeff Koons as he dives into perfectionism and communicating his feelings through his art to viewers, showcasing not only some of his pieces but also small details of the 8 Series Gran Coupe.
FCB Inferno created a new way for drivers to explore the BMW product range, select and customize a model, and use a Virtual Viewer to disprove misconceptions about BMW plug-in hybrids. This was worth a gold medal in Retail to the jury.
Gold in the Film Campaign category went to Audi Norway's response to General Motors' Super Bowl commercial - in which Will Ferrell is angry at the Nordic nation for beating the US in per capita electric vehicle penetration - a trio of its own spots starring actor Kristoffer Hivju, best known from the series Game of Thrones. Pol Oslo created the campaign.
Also winning was 'Le Cadeau,' by DGT, a stunning spot featuring the port of Cannes as the starting point for the $3 million Bugatti Chiron Super Sport, the fastest production hypercar. Lamborghini Switzerland was awarded for the best digital appearance in the Cars category.
In the Hotels category, the Ultima Gstaad won and in fashion the award went to Virgil Abloh's 'Ten Icons Reconstructed.' Gold winners were also Spring Studios Milan for the Italian jewellery company Pomellato in the jewellery and watches category.
The Macallan, one of the best whiskies in the world in Branded Entertainment for a project with 3-Michelin star restaurant El Celler de Can Roca.
Platoon, a private aviation start-up in branding and Panasonic for a virtual tour of a showroom in the form of a very stylish apartment.
In Jet Service, EWN received a digital media award for Global Jet, in Yachts Arachno for Custom Line Yacht, in Real Estate the Pureblink agency and in Jewelry & Watches the digital presence of Paris jeweler Chaumet, part of LVMH, was awarded.
This 13th annual competition granted 15 Gold Trophies for outstanding creativity, contributing to build premium brands.view more - Awards and Events
Genres: Luxury, Fashion & Beauty, Idents, Storytelling
Categories: Online Media, Media and EntertainmentInternational Creative Community, Wed, 03 Nov 2021 13:19:57 GMT