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The World Luxury Award Announces 2018 Winners



11th annual competition granted 13 golds for outstanding creativity contributing to build premium brands

The World Luxury Award Announces 2018 Winners

The World Luxury Award 2018, now in its 11th year, has announced the winners of its global creative award, honouring the very best of creativity in advertising for premium brands. Among the winners was outstanding work done for brands like Valentino, Rimowa, Porsche, IWC, Yves Saint Laurent, Lexus, The Macallan.

An ad featuring Gig Hadid - nearly unrecognisable in maybe her most avant-garde appearance yet in the Valentino 2018 ad campaign - won Gold in Fashion Print (created by Ruini Studio). The Black Opium Campaign starring YSL beauty ambassador Zoe Kravitz, wandering in an urban landscape echoing the world of adventure, won Gold in the Perfume Campaign category (created by BETC). 

A PR stunt with Rihanna celebrating her cosmetic brand Fenty Beauty’s 1st Birthday won Gold for Maxmedia.

Anomaly Berlin won in the Fashion & Style category with its campaign for Rimowa featuring Roger Federer leading a cosmopolitan cast that never stands still. 

Whiskey brand The Macallan was awarded for its commercial capturing time in an innovative way, in cooperation with restaurant El Celler de Can Roca. 

Ruini Studio won a second Gold Trophy for a commercial done for Valentino men.

Further winners include IWC's film The Watchmaker, CNN for Japan Airlines, Grabarz & Partner for Porsche, TBWA for Woolmark and Pureblink for Empire Communities. 

US agency Team One picked up two Golds - one for Lexus in the Print Campaign category and one for Indian Motorcycle in the Art Direction category.

Members of an international jury from 10 countries evaluated the entries across 15 categories. The jury included Ucef Hanjani, founder, CD, at ceftandcompany; Barbara Aparo, art director, Fashion TV; Davide Boscacci, group creative director, Publicis Italy; and Rob Wetton, creative consultant, Saatchi & Saatchi.

More information about the competition and to view all the winners, click here.

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International Creative Community, Wed, 28 Nov 2018 11:43:48 GMT