The World Can Learn from the Ryan Gosling Social Distancing Scale

Mad Cow director Simon Cole has made an informative yet fantastically silly PSA that helps citizens identify 'how close is too close' when it comes to social distancing.

It is the job of film makers to help tell the story of this time and use humour to encourage people to do things they are not happy about.

Simon wrote the film late one night, sure about the fact that nobody could say they were too busy to help. In the spot, Dr Leavenworth is Cole's wife, and Dr Sigmond is his old friend David, former runner of Tate and Partners - a production company that he has now retired from. David was the closest look Simon could get to Dr Fauci from the Corona Task Force in the U.S. who is now a national hero. The voice over is old friend who lives in the Sierra mountains, Cole commented: "He used to be a voice on 'King of the Hill' years ago and now he herds goats and grows weed…and is the King of his Hill. It was produced by a woman who owns the boat next to me in the Marina. The editor is her friend. It was written by me and directed by me and shot in five hours in a photography studio and on location around the Marina."

Cole continued: "We grabbed everything guerrilla style and the extras we just approached (from a distance) on the street. It cost $500 in hard costs and we edited it remotely on laptops. The whole thing was done in five days and nobody got paid. I think the creative community here in L.A. are desperate to keep the creative wheels turning on the tracks and really we have no excuses anymore as technology is at our fingertips…"