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The World Bank’s Latest Collaboration with BIEN Reflects on the State of Economic Inclusion

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"As an inclusive motion design studio, we strive to do good through our work behind the scenes and on-screen"
The World Bank’s Latest Collaboration with BIEN Reflects on the State of Economic Inclusion

The World Bank recently partnered with BIEN, an inclusive motion design studio, to create a short animated film describing the state of economic inclusion throughout the world.

For the first time in two decades, the number of people facing extreme poverty is rising. To combat this issue, the World Bank is working to boost incomes and promote economic equality in over 75 countries. After extensive research and analysis, The State of Economic Inclusion 2021 report confirms that these programs work and benefit nearly 92 million individuals.

“This has been an amazing opportunity for us to learn more about economic inclusion." said Hung Le, creative director at BIEN. "As an inclusive motion design studio, we strive to do good through our work behind the scenes and on-screen. Growing up in post-war Vietnam, this brought back a lot of memories for me. I’m passionate about global initiatives like this that help improve the lives of so many people.”

Carlos Alegria, art and animation director, BIEN, commented: “We wanted a visual look that felt organic and human. Computer animation can feel a bit cold and digital sometimes, so we put extra effort into giving some roughness to it, using a combination of textures, vivid colours, and cel animation. As the film progresses, the characters and environment go through a positive evolution that gets reflected in the visuals, too. We learned a lot from the client, who helped us create accurate character illustrations and to build more relatable environments.”

“Some scenes in this project depict war-torn areas affected by years of conflict, and other scenes show how climate change is wreaking havoc on already fragile economies." added Ricardo Roberts, executive producer. "Our inclusive design process ensured that we portrayed everyone in this film in a positive, empowering manner. Having a global team with diverse backgrounds and abilities was certainly a huge part of ensuring authentic representation and accessibility.”


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Client

Client: The World Bank

Studio

Motion Design Studio: BIEN

Executive Creative Director: Hung Le

Executive Producer: Ricardo Roberts

Producer: Joe Montalbano

Art & Animation Director: Carlos Alegria

Copywriter: Brent Edwards

Illustration: Carlos Alegria, Andrea Gendusa, Flor Tasso

Design: Carlos Alegria

2D Animators: Carlos Alegria, Deanna Riley, Rocío Cogno, Vicente Ziegler

Cel Animation: Carlos Alegria

Sound Design: Joe Basile

Genres: Animation

Categories: Banking, Finance

BIEN, Wed, 10 Feb 2021 12:36:24 GMT