One of Australia's leading independent creative
agencies, The Works, has today announced the launch of its
Employer-Funded Childcare Bonus policy that will offer parents returning
to work from parental leave $100 per day for childcare services for a
period of six months, effective 1 July 2016.
The innovative
policy is part of the third phase of the agency's family first
initiative with the initial phases centered around flexible work
arrangements and reward and recognition programs. The policy which is
thought to be an industry first is available to employees that have been
employed with the agency for two years with 31% of the employees
eligible to access the policy as of 1 July 2016 which will increase by
20% in 2017.
Says Kevin Macmillan, partner, The Works: "The Works has always had a
strong focus on family and as we have grown over the last five years it
was apparent we needed to be more innovative when it came to our people,
their needs and wants and how we could support them. Ultimately, it's
their talent and drive which defines our success."
With an
average price of
$96 per day for childcare in New South Wales the
Employer-Funded Childcare Bonus will not be aligned with any one
childcare service allowing staff to best select what suits their
schedules and location.
Says Macmillan: "Parents need as much flexibility as
possible when it comes to their kids, we wanted to ensure the parents
were the decision makers, whether that is a nanny, early childcare
center or their parents we want to support that decision and respect
that everyone's situation differs."
The policy which is
available to the child's primary care giver is set to offer parents the
opportunity to continue to pursue their careers while still being able
to utulise flexible work hours to accommodate their required schedules.
Says Macmillan: "We
currently have 32% of our staff working part-time after returning from
maternity leave who have all supported the policy saying that childcare
is one of the major hurdles in returning to work due to the costs
associated."
Additional to the Employer-Funded Childcare Bonus,
The Works have also announced a 30% increase to its education and
development budget as part of the human resource strategy for 2016.