The Corner London
Wed, 01 Jun 2022 13:09:19 GMT
Enterprise Rent-A-Car today launches its first integrated European campaign by creative agency The Corner. Playing into the brand’s ‘Whatever the mission’ comms platform, the campaign demonstrates how Enterprise’s vehicle range, service ethos and local neighbourhood locations can help people of all types with their everyday missions.
‘Wheel of life’ is a warm, optimistic TV spot, shot by Riff Raff’s Ed Morris, that pans back elegantly through a typical neighbourhood to show how Enterprise, the world’s largest car rental company, sits at the heart of communities, and unlike other airport-based competitors, is part of the rhythm of everyday urban life.
Complimentary OOH, print and radio support this overarching message, with photography by Sam Wright, whilst digital and social communicate the different parts of Enterprise’s B2C and B2B offering; like daily car and van rental, insurance replacement vehicles and complete fleet and mobility solutions, such as Enterprise Car Club, which is the largest of its kind in the UK.
The campaign, which totals over 500 assets, will run in the UK, Germany, France and Spain throughout 2022 across TV, OOH, radio, print, digital, paid social and e-commerce.
Mark Thomas, global head of brand and marketing, Enterprise says: “I am immensely proud of our first European campaign which portrays Enterprise as a brand for everyone, offering more modern transport solutions, for the way we live today. By showing the full breadth of what we offer, we can open up new usage occasions. In a post lockdown market, with many of our competitors on the back foot, and renewed investment in our own business, we are well positioned to drive growth.”
Tom Ewart, CCO and founding partner, The Corner says: “Most people tend to think of renting a car at the airport, but Enterprise started local, in the heart of the community, and their vehicles help keep everyday people moving. Inspired by the street scenes of artist Anthony Farrell, we wanted to create a singular piece of visual poetry that captures this human rhythm of life.”view more - Creative
ADVERTISER: Enterprise Rent-A-Car
CLIENT: Mark Thomas, Darren Carter, Caroline Drewes
CREATIVE AGENCY: The Corner
CHIEF CREATIVE OFFICER + FOUNDER: Tom Ewart
CREATIVES: Tom Ewart, Georgia Murphy, Steve Favell
CHIEF STRATEGY OFFICER: Neil Hourston
HEAD OF PRODUCTION: Lauren Gray
PRODUCTION ASSISTANT: Sophie Hedgley
MANAGING DIRECTOR: Jonny Angel
ACCOUNT MANAGER: Vikesh Mistry
PRODUCTION COMPANY: Riff Raff
DIRECTOR: Ed Morris
DOP: Ivan Bird
PRODUCTION COMPANY PRODUCER: Kate Brady
EDIT COMPANY: Final Cut
EDITOR: Ed Cheesman
POST PRODUCTION COMPANY: The Mill
POST PRODUCER: Hannah Jarrold
COLOURIST: Matthieu Toullet
MUSIC COMPANY: Soundtree
MUSIC: Neil Athale
SOUND COMPANY: Wave
MD/ SOUND ENGINEER + FOUNDER: Parv Thind
Categories: Automotive, CarsThe Corner London, Wed, 01 Jun 2022 13:09:19 GMT