The Week Appoints Uncommon as Lead Strategic and Creative Partner Across UK and US

Following a competitive pitch, Uncommon have won the global account for The Week magazine with the brief to create a more meaningful presence in culture for the brand in the UK and Us through a strategic and creative partnership. 

The Week was originally founded 25 years ago, designed for readers who want to know what's going on in the world, but don’t have the time to read a daily newspaper from cover to cover - let alone all of them. Keeping up to date with what's happening, and understanding all the issues, from all angles, has never been more taxing, or more important. 

The Week takes the very best of the British and international news and comment, and distils it into just 35 succinct editorial pages, helping readers to keep abreast of events and form their own opinions of the latest issues. With the key stories delivered in bite-size chunks, readers get the whole picture quickly and easily – whether they prefer to receive the printed magazine or digital copy.

Lucy Davis, marketing director at The Week said: “Uncommon impressed us with their ambitious and collaborative  approach. We believe they have successfully captured the unique values of The Week brand, which have never been more relevant.  In this current time of increasingly partisan views and opinions, The Week appeals to the open minded consumer, who understands there is value in considering other viewpoints beyond their own. We’re excited to share this work in the New Year as we move towards an aligned global approach for the first time in the brand’s history.” 

Lucy Jameson, co-founder at Uncommon added: “Most news media gives people a very limited view of the world.  Leaving everyone stuck in their own echo chamber. The Week is different.  Every week, intelligent writers and rigorous editors compile a selection of the stories that matter from over 200 different news sources, so you can make up your own mind.  There’s never been a more important time for open minded journalism. We can’t wait to share what we’ve been working on together.”

The fully integrated campaign is set to launch next year in UK and US markets. The Week is the flagship brand in the Dennis publishing portfolio. Its sister publication The Week Junior is five years old in the UK and successfully launched in the US in March 2020.