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The WEBTOON Quarantine Obsession Continues and This Time with Sydney Sweeney

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The 'Lore Olympus' spot from Fred & Farid LA combines sweet naivety with fierce confidence to portray the queen of teenage drama's character

The WEBTOON Quarantine Obsession Continues and This Time with Sydney Sweeney
WEBTOON has released a campaign for its 'Lore Olympus' series starring the queen of teenage drama, Sydney Sweeney. The third instalment of its 'Stories to Obsess Over' series was shot remotely with Fred & Farid Los Angeles during continued restrictions.

In this episode, the team selected one of the platform’s most popular titles, 'Lore Olympus', featuring Sydney Sweeney portraying a modern take on the ancient Greek goddess of Spring, Persephone. The film tells the story of a complex character, split between two stark sides of herself, the back and forth of every conflict.

As one of WEBTOON’s most popular titles, 'Lore Olympus' has amassed a fandom of obsessed followers and even inspired the announcement of a collaboration to create an animated series with The Jim Henson Company. The artwork and contemporary storytelling by creator Rachel Smythe has inspired fans across the world to bring her colourful cool interpretations of legendary Greek gods and goddesses to life.

On TikTok, Instagram, and fan forums across the web are manifesting their obsessions in full cosplay and bringing the characters to life. To honour this level of fan love, Sydney was fully transformed into the goddess, introducing a wink to the ultimate form of obsession to the series. Head-to-toe makeup by the renowned celebrity makeup artist Anthony H Nguyen, custom wigs by wig stylist Pamela Neal and colourist Naomi Knights, and a custom wardrobe by Mindy Le Brock came together to create two looks representing the duality of Persephone’s character, her sweet naivety at odds with a fierce confidence.

Creative is currently featured across digital and social media introducing new fans to WEBTOON’s diverse platform offering. WEBTOON was trending on TikTok this past weekend.

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Client

Client: WEBTOON

Title of ad: 'Quarantine Series

CEO: Ken Kim

Product Management: Eunice Yooni Kim

Head of Content: David Lee

Marketing: Crystal Chan

Agency

Agency: Fred & Farid Los Angeles

Chief Creative Officers: Fred & Farid

Creative Director: Chelsea Steiger

Copywriter: Hilary Smith

Art Director: Jocelyn Lam

Business Director: Nathan Smith

Account Supervisor: Mariam Salcido

Agency Executive Producer: Amanda Van Caneghem

Agency Integrated Producer: Andy Caramanzana

Business Affairs: Jesse Sinkiewicz, Amy Sharma

Talent: Sydney Sweeney

Production

Production Company: Ways & Means

Director / DP: Kevin Phillips

Executive Producers: Lana Kim, Jett Steiger

Head of Production: Lauren Skillen

Creative Technical Director: Stephen Pagano

Producer: Brandon Robinson

1st Assistant Director: Chad Nicholson

1st Assistant Camera: Evan Wilhelm

Remote Technical Supervisor: Daniel Satinoff

Gaffer: Blake Smith

Location Sound: Colin Alexander

Script Supervisor: Martha Dame Cary

Production Designer: Ashley & Megan Fenton

Wardrobe Stylist: Mindy Le Brock

Hair: Pamela Neal

Wig Colorist: Naomi Knights

Makeup: Anthony Nguyen

Covid Compliance Assistant: Tetiana Nykuliak

Editor: Sean Leonard

Colour & VFX: Arsenal Creative

Colourist: Derek Hansen

Sound Design: Colin Alexander

Composer: Ali Helnwein

Motion Graphics: Stephen Pagano

Post Supervisor: Steph Max

Genres: Storytelling

Categories: Media and Entertainment, Streaming Services

FRED & FARID, Fri, 16 Oct 2020 14:45:58 GMT