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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

The WEBTOON Quarantine Obsession Continues and This Time with Sydney Sweeney

16/10/2020
Advertising Agency
New York, USA
290
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The 'Lore Olympus' spot from Fred & Farid LA combines sweet naivety with fierce confidence to portray the queen of teenage drama's character
WEBTOON has released a campaign for its 'Lore Olympus' series starring the queen of teenage drama, Sydney Sweeney. The third instalment of its 'Stories to Obsess Over' series was shot remotely with Fred & Farid Los Angeles during continued restrictions.

In this episode, the team selected one of the platform’s most popular titles, 'Lore Olympus', featuring Sydney Sweeney portraying a modern take on the ancient Greek goddess of Spring, Persephone. The film tells the story of a complex character, split between two stark sides of herself, the back and forth of every conflict.

As one of WEBTOON’s most popular titles, 'Lore Olympus' has amassed a fandom of obsessed followers and even inspired the announcement of a collaboration to create an animated series with The Jim Henson Company. The artwork and contemporary storytelling by creator Rachel Smythe has inspired fans across the world to bring her colourful cool interpretations of legendary Greek gods and goddesses to life.

On TikTok, Instagram, and fan forums across the web are manifesting their obsessions in full cosplay and bringing the characters to life. To honour this level of fan love, Sydney was fully transformed into the goddess, introducing a wink to the ultimate form of obsession to the series. Head-to-toe makeup by the renowned celebrity makeup artist Anthony H Nguyen, custom wigs by wig stylist Pamela Neal and colourist Naomi Knights, and a custom wardrobe by Mindy Le Brock came together to create two looks representing the duality of Persephone’s character, her sweet naivety at odds with a fierce confidence.

Creative is currently featured across digital and social media introducing new fans to WEBTOON’s diverse platform offering. WEBTOON was trending on TikTok this past weekend.

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