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The VIF Network Compares Baccalaureate Exams with Virginity Exams in Powerful Spot from DDB Romania

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The VIF network uses the national examining period to bring to light the problem of virginity testing

The VIF Network Compares Baccalaureate Exams with Virginity Exams in Powerful Spot from DDB Romania

As the national baccalaureate exams take place across the country, DDB Romania in partnership with the Network to Prevent and Tackle Violence against Women (VIF) are raising the alarm on the existence of an abusive and traumatising type of forensic testing to which young girls from Romania may be subjected: virginity testing. By drawing a parallel between the exam through which teenagers step into adulthood (the baccalaureate exam) and the virginity testing which is still a practice in the forensic facilities across the country, the campaign #UnExaminable is aimed at removing these tests from the Romanian legislation, declared by the World Health Organization (WHO) as a violation of human rights.

As high schoolers across Romania prepare to support the tests part of the baccalaureate exam – a national evaluation which began Monday, 6th June this year, with a test assessing their verbal communication abilities, they also learn about the existence of a medical practice perpetuated from times we thought were long gone, namely the virginity testing, also called the “two-finger examination.”


According to WHO, virginity testing is a violation of human rights

Although repealed by WHO as a violation of human rights, virginity testing is still performed in Romania, among expert examinations conducted in forensic facilities for the issuance of forensic certificates. According to WHO, there is no scientific proof that this method could determine whether a woman or a young girl engaged in vaginal sexual intercourse or not. From a medical point of view, hymen examination is less than 10% accurate when it comes to determining the virginity of girls and women under examination. Thus, the test is practically useless, and the procedure may cause trauma.

In 2019, in Romania, virginity tests accounted for 2% of all examinations carried out by facilities subordinated to the Mina Minovici Forensic Institute (INML) – which means that approximately 1,000 tests are conducted per year. They are performed in various forensic facilities across the country. There are two types of examinations currently performed in our country: in connection with criminal investigations and at the request of parents – particularly fathers.

#UnExaminable is a social campaign, signed by DDB Romania and created pro bono in partnership with the Network to Prevent and Tackle Violence against Women (VIF), communicated with the support of ABIS Studio, Porter Novelli, Media Investment, film director Iulia Rugină, actress Voica Oltean, songwriter Mihai Dobre and photographer Adi Bulboacă.

“The fact that WHO declared virginity testing a violation of human rights has determined us to get involved in creating this campaign, which was launched in partnership with VIF Network. ##UnExaminable revolves around an emotional video, with a message that will be supported in the media and social media through various activation tactics. The video has a twist, as the emotional build-up leads to the hardest exam our young protagonist must take, which is not the baccalaureate exam, but the virginity testing,” adds Roxana Nita, creative director, DDB Romania.

#UnExaminable showcases an emotional video, in which the protagonist is a teenage girl who is subjected to this kind of examination, right during tests simulating the baccalaureate exam. The young girl describes the anxiety with which she must cope, before taking the exams.

“#UnExaminable has two clear goals, which we hope we will achieve soon. First, we aim at eliminating virginity testing conducted by the forensic institutions in Romania from the legislation, considering the harmful psychological and emotional effects it produces. The second objective consists in emphasizing that virginity is a social construct, which cannot be medically tested and proven, and which should not be promoted in 2022 by any developed state,” stated Roxana Țâmpău, managing director of DDB Romania.

“Virginity testing is a form of discrimination, and virginity is not a scientific term, but rather a social, cultural, and religious term, which reflects gender discrimination against women, wherever such tests are allowed and accepted. We are hoping with this campaign to raise awareness among the wide audience, particularly among parents, of the dangers young adolescent girls are subjected to in Romania, by going through such experiences,” said Andrada Cilibiu, PR and communication coordinator, FILIA Center, part of VIF network, advocate of this campaign.

“I am always touched by any form of violence against women. When I was asked to contribute to the #UnExaminable campaign, I saw it as an opportunity to make a change. The first step towards making a change is to speak openly about a problem, instead of sweeping it all under rug, as well as to sanction any form of abuse. If you don’t know anything about it, it doesn’t mean it is not real. I believe it is crucial for people to know that such ‘testing’ still occurs in Romania in 2022, and that they are incredibly traumatizing for teenage girls and their sole purpose is to further preposterous bias about what a woman should do with her own body,” said Iulia Rugină, director of the campaign video.

"We aim to create a social movement around this campaign, in which we put this sensitive topic on the public agenda and launch a public petition to eliminate the "two-finger test". We want to emphasize that virginity is a social construct and that it cannot be tested medically, and the procedure can cause psychological and emotional damage," points out Roxana Memetea, managing oartner of DDB Romania, partner in the campaign.

This topic is up for debate on the public agenda, followed by an online petition to eliminate this type of testing from national legislation. The campaign’s petition is also supported by the non-governmental organisation, Declic.

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Client

Advertiser: VIF Network

CREATIVE AGENCY

Creative Agency: DDB Romania

Creative Director: Roxana Nita

Senior Copywriter: Alexandru Iliescu

Senior Art Director: Ana-Ramona Tanasă

Senior Account Executive: Andreea Boiangiu

Managing Director: Roxana Țâmpău

Managing Partner: Roxana Memetea

Production Company

Production Company: Abis Studio

Film director: Iulia Rugina

DOP: Boroka Biro

Actress: Voica Oltean

Producer: Mariana Andriescu

Line producer: Liviu Gherghe

Post-production coordinator: Mihaela Nastase

Editor: Olivia Ianculescu    

Music

Composer: Mihai Dobre

Photography

Photographer: Adi Bulboacă

PR Agency

PR Agency: Porter Novelli

Media Agency

Media Agency: Media Investment

Genres: Storytelling

Categories: Sexual Health, Corporate, Social and PSAs

DDB Romania, Mon, 06 Jun 2022 07:23:00 GMT