The VIA Agency Taps Gabriel Guedelha as Senior Creative

The VIA Agency, an award-winning advertising and marketing agency based in Portland, announced today that Gabriel Guedelha will be joining as a Senior Creative. In this role, Gabriel will concept and execute high-level creative ideas for a broad range of clients. He will also work on a wide variety of client campaigns and creative components including broadcast, print, digital and out-of-home advertising. Guedelha will be working on Arm & Hammer, Perdue and Lowe’s and will report to Bobby Hershfield, VIA’s new Chief Creative Officer. 

“We are thrilled to have Gabe join the team at VIA. He brings a lot of great experience and we are excited to see the impact he will have on our clients,” said Bobby Hershfield, CCO at The VIA Agency. “I could tell from the moment I started that collaboration is a huge part of VIA’s DNA, and we are looking forward to having Gabe contribute in meaningful ways.” 

Gabriel brings over eight years of experience to The VIA Agency, having most previously worked at 360i NYC as a Senior Art Director. He has also held roles at Deutsch, Saatchi & Saatchi and Wieden + Kennedy. During his career, Gabriel has worked with a wide range of clients, from small local brands to international names such as Nike and Coca-Cola. His work has been recognised by Cannes Lions, D&AD, The One Show, Clio Awards and more. He holds a Bachelor’s degree from Universidade Presbiteriana Mackenzie in Brazil, and Gabriel also attended the Miami Ad School. 

“For being a multicultural Art Director, I am really excited about the potential impact I can make. I am fortunate and excited to be at a place like The VIA Agency, which embraces diversity,” said Gabriel. “There are so many talented people at VIA, and I am looking forward to working with them and helping to make a difference for my clients.”  

Gabriel is married with a two-year-old daughter named Lina. In his free time, he enjoys photography, home brewing and surfing.