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The VIA Agency Channels Werewolves of London for Three Olives Vodka

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Rising YouTube star Masha covers the Warren Zevon classic

The VIA Agency Channels Werewolves of London for Three Olives Vodka

Three Olives Vodka has launched a new music video, which spearheads the launch of their “Werewolves of London” campaign. The classic Warren Zevon cover features up-and-coming singer, Masha, who has risen to YouTube fame after covering hits from artists like Adele, Rihanna and Maroon 5 with her own unique spin. This is the first musical collaboration from Three Olives, and demonstrates their unique approach to brand partnerships by commissioning a breakout artist on the ascendency.

The song will also be available for download on iTunes and Amazon today, Friday, Dec. 5. 

Music marketing agency, Jingle Punks, worked on the composition and artist procurement, in collaboration with full-service advertising shop, The VIA Agency. The campaign is also supported by three 30 second TVCs, the first of which, “Overheard,” will officially roll out on Dec. 8.



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Client

Advertiser: Three Olives Vodka

Music

Music Supervision: Jingle Punks

Creative Agency

Creative Agency: The VIA Agency

Genres: Visual VFX

Categories: Spirits, Alcoholic Beverages

lbbonline.com, Fri, 05 Dec 2014 11:29:29 GMT