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The VIA Agency and Perdue Trick Children into Eating Their Veggies

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The hidden camera campaign show parents how they could get their children eating more veggies without realising

The VIA Agency and Perdue Trick Children into Eating Their Veggies

Perdue Chicken is pulling a fast one on chicken-nugget loving kids everywhere with the help of The VIA Agency. Launching today, these spots showcase Perdue’s brand new “Chicken Plus” line of nuggets, tenders and patties with vegetables discreetly hidden inside. The hidden-camera style spots show parents how easy it is to get their picky-eater children to eat more veggies, and the best part is that the kids aren’t even able to tell they are eating vegetables.

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Perdue Farms

Chairman and Spokesman Perdue Farms: Jim Perdue

Founder Full Moon Pet and Spokesman Perdue Farms: Ryan Perdue

Director of E-commerce and Spokesman Perdue Farms: Chris Perdue

Eric Christianson, Chief Marketing Officer: Perdue Farms


Agency: The VIA Agency

Creative Lead: Amos Goss

Creative: Steve Holt

Creative: Gabriel Guedelha

Creative: Jessica Fidalgo

Creative: Lee Cutrone

Creative: Stephen Davis

Client Strategy Lead: Leslie Henderson

Director of Client Strategy: Dan Bailin

Producer: Jerry Izzo

Project Management Lead: Mattie Wahosky

Director of Project Management: Perdy Mullins

VIA, Tue, 08 Oct 2019 12:03:02 GMT