Wed, 27 Oct 2021 08:50:11 GMT
Ross Urien is a creative director at The Mill's London studio.
Ross works closely with artists across all disciplines, further enhancing The Mill’s diverse creative output to ensure the studio continues to win and craft the very best work. Ross has been at The Mill for over 12 years, starting as a 3D Artist and quickly moving up the ranks.
She has worked on many notable campaigns for brands including, Heineken, Nike, eBay, Halifax, Jaguar, SSE, Samsung, Google Play, Huawei and PlayStation.
Ross> With 'invisible post', you’ve got to aim to keep the craft constant and really understand the process, you are essentially aiming to be perfect.
With 'heavy post' you’ve got to really understand the concept you are creating and design a visual vocabulary and language to go with it.
Ross> A clear vision from the director is essential for us to do our job to the best of our abilities. Also a good level of trust and patience really helps… you cannot rush the process.
Ross> Having worked in the industry for such a long time, I've grown to realise that you can learn techniques and skills in theory but you only truly begin to understand them when they are applied in a real scenario.
Ross> Good planning is essential but so is flexibility, you’ve got to be ready to change the plan at any point and be able to deal with any issues that may arise along the way.
Ross> The budget of the project normally decides that for you…or the deadline.
Ross> There isn't a particular software that excites me as there are a lot of options out there (many of them free). Software evolves over time, the software I used to learn my craft 20 years ago is no longer commonly used. Once again I think it comes down to flexibility and being adaptable to whatever software is being used at that particular time.
Ross> I am actually back to the office, I kind of prefer to be face to face with people. I did like some things about being remote, the first being the lack of commuting - it gives you a bit more time in the day and the second being a quieter environment (assuming your kids are in school all day). There were, of course, a few downsides to working from home: the blurred work/life balance and eternal Zoom and Teams calls.
Ross> Many companies have realised that people actually DO work at home, there is a new level of trust. I think the flexible working environment is the path for lots of places.
Ross> I come from a fine arts background, I wanted to be a painter, then I moved to design in order to make a decent living… My first proper job was in a quite well known design boutique working on XSI and Photoshop creating 3D illustrations and photography. Within that role I learned to strive for the highest quality and how to work in a professional work environment.
Ross> To design and concept a fantasy bike logo for a Yamaha exhibition in Tokyo in 2002, it was the first time I translated a design into a 3D sculpture (it was a series of monograms made out of metal bones and bike gear)… I loved it.
Ross> I cannot point to just one…there is too much beautiful craft out there.