The Very Group, the UK’s largest integrated digital retailer and financial services provider, has appointed Grey London as its creative agency following a competitive pitch. The brief covers Very
, the group’s largest and fastest growing brand, and Littlewoods
Carly O’Brien, chief marketing officer at The Very Group, said: “We want to be the number one destination for shoppers who value flexible ways to pay, and Grey’s passion and energy to help us achieve this ambition came through loud and clear during our remote pitch process. We’re confident that the Grey team will bring the right ideas and execution to help us continue re-writing retail. We also want to say thank you to the St Luke’s team, who have played a vital role in the development of the Very and Littlewoods brands over a number of years.”
Launching in autumn 2020, the first campaigns will cover multiple channels including digital, experiential and ATL in the UK and Ireland.
Anna Pańczyk, CEO at Grey London, commented: “As we slowly enter the ‘new normal’, we’re thrilled to be chosen by The Very Group. We share their passion for helping customers say ‘yes’ and believe we can play our part in helping to take their retail brands to the next level.”
Javier Campopiano, CCO Europe and creative chairman London at Grey, said: “Despite the pitch being largely remote, we’re glad we’ve found the right ideas and are confident that together, we will drive even more meaningful connections with Very’s and Littlewoods’ customers. It’s also a great welcome present for our new CCO, Laura JB, who brings the perfect combination of skills to support The Very Group.”