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The UPS Store Brings the Moon to Earth with AR 'Ad-Venture'

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New campaign from Facebook's Spark AR Studio and Doner allows user to experience services offered by the UPS Store

The UPS Store Brings the Moon to Earth with AR 'Ad-Venture'

The UPS Store, the world’s largest retail franchisor, has partnered with full-service advertising agency Doner and Facebook’s Spark AR Studio to launch an out-of-this-world AR adventure featuring the Moon. The campaign, 'Moon AR Ad-Venture,' allows users to experience the many services offered by The UPS Store in new, fun, and engaging ways. Using AR, customers can shred the moon’s surface, send copies into orbit, use a planet-sized stamp, bubble-cushion with booster rockets, and pack and ship across the universe. Plus, users can place the moon in the palm of their hand – or in their living room.

One of the most robust applications ever seen on Facebook’s Spark AR platform, this AR experience pushes boundaries by using six different 3D models to develop five animations, all while maintaining high, photo-real quality of assets. As mentioned above, the campaign launches today. It will run for four weeks nationally across social media channels, specifically Facebook and Instagram. Doner and The UPS Store have enjoyed over two decades of collaboration, with this campaign marking a first for the partnership through its innovative usage of AR.

David DeMuth, CEO, Doner: “We’re always looking for new, engaging and interactive ways to dimensionalise our clients’ brands and this AR experience is a great example of that,” said David DeMuth, CEO of Doner. “For The UPS Store, we’re excited to use this technology to help bring the brand story to life in an interactive and memorable way.”

Michelle Van Slyke, SVP, Marketing and Sales, The UPS Store: “This effort moves beyond mere observation in advertising, delivering a multifaceted, interactive experience that engages people,” said Michelle Van Slyke, SVP, Marketing and Sales, at The UPS Store.

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Lead Agency

Lead Agency: Doner

EVP Executive Creative Director: Jon Krevolin

SVP Group Creative Director: Stephen Osterman

Art Director: Max Cullen

Copywriter: Reed Sullivan

VP/Director of Digital Operations: Jennifer Rhodes

Associate Project Manager: DaMario Sloan

EVP/Brand Leader: Paul Van Lewen

EVP/Strategy Director: Henni Sanft

VP/Brand Leader: Joe Vaughn

Brand Leader: Jason Villar

Partner Agencies

Partner Agencies: EP + Co, FleishmanHillard, Genius Ventures

DiGennaro Communications, Mon, 14 Mar 2022 15:20:27 GMT