senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
The UPS Store Brings the Moon to Earth with AR 'Ad-Venture'
14/03/2022
Group745
Marketing & PR
New York, USA
683
Share
New campaign from Facebook's Spark AR Studio and Doner allows user to experience services offered by the UPS Store
Group_3646

The UPS Store, the world’s largest retail franchisor, has partnered with full-service advertising agency Doner and Facebook’s Spark AR Studio to launch an out-of-this-world AR adventure featuring the Moon. The campaign, 'Moon AR Ad-Venture,' allows users to experience the many services offered by The UPS Store in new, fun, and engaging ways. Using AR, customers can shred the moon’s surface, send copies into orbit, use a planet-sized stamp, bubble-cushion with booster rockets, and pack and ship across the universe. Plus, users can place the moon in the palm of their hand – or in their living room.

One of the most robust applications ever seen on Facebook’s Spark AR platform, this AR experience pushes boundaries by using six different 3D models to develop five animations, all while maintaining high, photo-real quality of assets. As mentioned above, the campaign launches today. It will run for four weeks nationally across social media channels, specifically Facebook and Instagram. Doner and The UPS Store have enjoyed over two decades of collaboration, with this campaign marking a first for the partnership through its innovative usage of AR.

David DeMuth, CEO, Doner: “We’re always looking for new, engaging and interactive ways to dimensionalise our clients’ brands and this AR experience is a great example of that,” said David DeMuth, CEO of Doner. “For The UPS Store, we’re excited to use this technology to help bring the brand story to life in an interactive and memorable way.”

Michelle Van Slyke, SVP, Marketing and Sales, The UPS Store: “This effort moves beyond mere observation in advertising, delivering a multifaceted, interactive experience that engages people,” said Michelle Van Slyke, SVP, Marketing and Sales, at The UPS Store.

Credits
Agency / Creative
Work from DiGennaro Communications
Group745
Born to Play Teaser
NFL
02/02/2024
12
0
Group745
Ushers Dog
Dietz & Watson
01/02/2024
6
0
Group745
Ushers Hoagie
Dietz & Watson
01/02/2024
2
0
ALL THEIR WORK