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The University of Sydney Launches Latest Brand Campaign 'Unlearn' via The Monkeys

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The campaign demonstrates that while we've all been taught how to memorise facts and figures, not everyone has been taught how to unlearn

The University of Sydney Launches Latest Brand Campaign 'Unlearn' via The Monkeys
Establishing itself as a thought leader with a re-imagined approach to undergraduate education, The University of Sydney has launched its new brand campaign, Unlearn, created by The Monkeys.

The new curriculum will be on offer from 2018 and represents the most significant change to education the University of Sydney has undertaken in a generation. The university's new model aims to better prepare graduates to succeed in a world where the careers and jobs of the future will be very different from today.



The campaign demonstrates that while we've all been taught how to memorise facts and figures, not everyone has been taught how to unlearn - how to question the world, demolish social norms and rebuild new ones in their place.  The campaign will run across online, print and outdoor.

Says Barbara Humphries, creative director, The Monkeys: "This is a bold direction for the University to take and a perfect example of their Leadership for Good positioning. Unlearning can take us to places conventional learning can't."

Says Johanna Lowe, deputy director, marketing and communications, The University of Sydney: "Giving our graduates the capacity to think critically and make a positive change in the world is at the heart of our undergraduate education model. The 'Unlearn' campaign reflects this progressive approach really well, and we hope it encourages our community to do some 'unlearning' too."
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Client

Advertiser: The University of Sydney

Brand Manager: Pia McMorran, Jessie Carter

Head of Brand & Communications: Kerry Capsanis

Marketing Communications Manager : Johanna Lowe (Deputy)

Marketing Director: Marian Theobald

Media: Rob Howes

Production Company

Director: Michael Corridore

Executive Producer: Oliver Lawrance

Producer: Emma Thompson

Production Company: PHOTOPLAY

Creative Agency

Chief Creative Officer: Scott Nowell

Content Director: Shannon Duhig

Creative Agency: The Monkeys

Designer: Lauren Elliot

Executive Planning Director: Fabio Buresti

Finished Artist: Lucinda Hansen

Group Communications Strategy Director: Gary Peace

Group Content Director: Kelly Spence

Head of Strategy: Michael Hogg

Integrated Producer: Sally Lankshear (Senior)

Managing Director: Matthew Michael

Producer: Ellen Fraser

Senior Broadcast Producer: Christina Wilmot

Senior Content Manager: Tim Leathart

Head of Production: Thea Carone

The Monkeys, Mon, 18 Sep 2017 04:02:55 GMT