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The Underdogs Finally Escape the Office in Apple's Latest Instalment

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SMUGGLER's Mark Molloy directs the spot highlight the impact of Apple products on business

The Underdogs Finally Escape the Office in Apple's Latest Instalment

The Underdogs are back in business — as in, small business. Escaping from their evil boss’s clutches, the team finds out how to spin an idea into a product, and a product into a company. 

It’s a journey fraught with email and conference calls and birthday cakes and ballet recitals. Hires from halfway around the world, and a 14-year-old that just might take over the world. And a garage with an odour that — well, you get the picture.

Thanks to Mac, iPhone, iPad, Apple Watch, Apple Business Essentials, and a suite of business apps, the team manages to find its footing. Because when you stick together — and your devices work together — you’ll always find a way, in the office or not.

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Director: Mark Molloy

Production Company: SMUGGLER

Client: Apple

Genres: Dialogue, Storytelling, People

Categories: Consumer Electronics, Phones

SMUGGLER, Fri, 11 Mar 2022 17:05:53 GMT