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The Undead Live Their 'Best Lives' in Halloween Spots from Farmers Insurance

Creative 207 Add to collection

RPA launches ghoulish new campaign directed by Yonder's Brian Neaman

The Undead Live Their 'Best Lives' in Halloween Spots from Farmers Insurance

Agency RPA and Farmers Insurance are introducing some timely undead creatures who talk about making Halloween the time to learn about life insurance options.

Farmers hopes people put aside their apprehension and fears, using Halloween as a fitting occasion to proactively explore the topic of life insurance. The campaign consists of 30, 15 and 6-second videos depicting classic Halloween characters - from a power-walking zombie, to a yoga-practising mummy, to a night-hiking vampire - 'living their best afterlives'. 

The videos will live online in digital placements, along with social content running on Facebook and Instagram. The campaign will run through the end of October, culminating on the spookiest night of the year.

This latest effort, an extension of Farmers’ larger We Know From Experience campaign, builds on the brand’s increasing strategic focus in recent years of finding exciting ways to be included in cultural moments when people are especially engaged. Most recently, Farmers created campaigns around movie award season, seasonal winter games, and a momentous wedding. 

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Edit Company: Cut + Run

Editor: Sean Stender

Executive Producer: Amburr Farls

Producer: Brian Mulvey

Post Production / VFX

Colourist: Stefan Sonnenfeld @ Company 3

Flame Artist: Andy Brown

Post Production Company: Jogger

Production Company

Director: Brian Neaman

DOP: Chris Westlund

Executive Producer: Adam Bagger, Mike Repasch

Head of Production: Diana Cheng

Producer: Ross Kelly

Production Company: Yonder

Production Co-ordinator: Caylee Banz

Senior Producer: Evan Cunningham


Executive Producer: Susie Boyajan

Sound Design & Mix: Lime Studios

Sound Engineer: Dave Wagg, Adam Primack


Clients: Farmers Insurance

Creative Agency

Account Supervisor: Molly Mejia

Art Director: Rik Patenaude

Assistant Account Executive: Kate Chulay

Associate Business Director: Grace Gambin

Chief Client Officer: Tom Kirk

Chief Creative Officer: Joe Baratelli

Chief Production Officer: Gary Paticoff

Creative Agency: RPA

Creative Director: Hobart Birmingham, Perrin Anderson

Digital Producer: (Associate) Matt Valdepena

Director of Business Affairs: Maria Del Homme

Director of Production: Selena Pizarro

Executive Creative Director: Pat Mendelson

Group Account Directors: Kirt Danner, Lisa Tanner

Junior Copywriter: Scott Ellman

Management Supervisor: Adrienne Feldman

Producer: Lorraine Schreyer

Production co-ordinator: Madi Miller

Program Manager: Dawn Burdue

Senior Business Affairs Manager: Marlys Pulos

Senior Digital Producer: Alex Clewell

Genres: Comedy, People

Categories: Insurance, Finance

RPA, Wed, 24 Oct 2018 15:19:43 GMT