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The Ultimate Reunion with Orange 4G

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Old friends get life history in funny Publicis Conseil spot

The Ultimate Reunion with Orange 4G

Orange, France’s first 4G network (4G#1), is continuing with its 4G story with a new chapter: “Reunions”. The campaign is designed to illustrate a new use for 4G based on instant storage and sharing: the 4G Cloud. 

 


This campaign, designed by Publicis Conseil agency, is based on one of the real assets of Orange’s 4G Cloud: it provides a single place for you to collect and share your content that can be accessed on any screen, with complete peace of mind.


The campaign is being launched on TV, online and on the radio. 


The TV film shows two friends, Alex and Fred, meeting up at a school reunion. They catch up on what they’ve been up to, their family, work, etc. When Alex gets out his wallet to show his friend photos of his children, Fred takes out his smartphone and logs on to his Cloud. This marks the start of a long evening of stories and general catching up. 


The film, directed by Xavier Giannoli, is a real comedy, packed with humour and laughs. 


As for the digital campaign, Orange and Marcel have been working on a revamp of Orange’s Cloud site, http://lecloud.orange.fr/, including the introduction of an educational section, "We’ll sort it out", to give tips and advice for people to get to grips with and learn how to use Orange Cloud.


The game, "Who's that Cloud?", accessible from the website, invites members of the public to find out more about the people hidden behind their Cloud spaces through photos, videos and personal information. Lastly, the website quialameilleure4g.com remains at the heart of the campaign. 


Credits


Orange : Odile Roujol, Quentin Delobelle, Annabel Salesa, Pascale Autret, Isabelle Quinlan , Severin Cassan, Caroline Fortabat


Publicis Conseil : Film TV
Chief Creative Officer : Olivier Altmann
Creative Director : Olivier Altmann
Copywriters : Fabrice Dubois, Benjamin Sanial
Art directors : Pascale Gayraud, Raphaël Halin
Assisting AD : Agathe Bailly, Juliette Leclerc
Account managers : Marie Wallet, Eric Forest, Claudia Weiss, Alice Pigeon, Steven Roué            

Production : Film
Director Xavier Giannoli
Production company : Irene        
Producer : Guillaume De Bary
TV Production (WAM) : Pierre Marcus & Guillaume Delmas
Post-production (WAM) : Alain Le Borgne, Quentin Martin
Assisting post-producer (WAM) : Josselin Dor
Director of photography: Christophe Beaucarne
VFW : Mikros Image
Sound post production (WAM) : Laurent Favard, Boris Nicou
Business affairs (WAM) : Carlos Serrano, Elodie Siliart, Jeanne Rault, Fanny Cuisinier
Media plan : TV, web

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Categories: Utilities, Mobile phones

Publicis Conseil, Thu, 26 Sep 2013 09:19:24 GMT