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The Truck Whisperer Returns In FCB Chicago's Fleetmatics Spots



The lighthearted truck whisperer offers his sage advice to consumers in funny ads

The Truck Whisperer Returns In FCB Chicago's Fleetmatics Spots

The Truck Whisperer is back in these new spots from FCB Chicago and Fleetmatics

Instead of spouting statistics, facts and figures, the spots creatively break through the software-as-a-service(SaaS) space by giving an unexpected personality to fleet tracking and field service management solutions. The Truck Whisperer, like Fleetmatics, listens to vehicle fleets to learn everything from fuel-wasting behavior to scheduled maintenance and driver habits, helping businesses to run smarter.


Client: Fleetmatics

Agency: FCB Chicago

Todd Tilford, Chief Creative Officer

Teddy Brown, EVP Group Creative Director

Alison Hammer, Associate Creative Director

Mike Wegener, Associate Creative Director

Cayne Collier, Writer

Katie Roach, Senior Producer

Michael Antonucci, Producer 

Ben Flaherty, VP Director

Steve Immer, Editor

Karyn Kerner, SVP Group Management Director

Al Gross, SVP Director Strategic Planning

Cat Roggow, VP Management Director

Sarah Lopez, Assistant Account Executive

Leigh Jones, BoomThrift Productions, Executive Producer

view more - Creative
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Genres: Comedy

Categories: Trucks and Vans, Automotive

FCB US, Wed, 30 Apr 2014 09:18:40 GMT