|Cannes, June 24th 2010 – The winners of the 2010 Framepool/ LBB Online/ Fireflies Challenge come from the United Kingdom, Japan and the USA. More than 40 filmmakers from all over the world produced remarkable short films on the topic of "courage", and were judged by a prominent jury including representatives from RSA, Publicis and BBDO. The awards took place in Cannes on Wednesday evening
And here they are:
The Grand Winner(s):
The award for the best film of the 2010 Framepool/ LBB Online/ Fireflies Challenge goes to three filmmakers from London: Mike Clear, Rob Hughes and Ben Harrex. Their film "Leonard and Janet's Story" is based on a comprehensive project focusing on the secret of lasting love. Leonard and Janet are one of 120 couples Mike and his wife Alanna interviewed as they drove a motorbike and sidecar from Alaska to Patagonia, along the longest road in the world. The film "Leonard and Janet's Story" combines Mike's own documentary footage with symbolic archive material visualizing the emotional agitations the couple had to face.
The film was a joint effort between the TV producers Mike Clear, Rob Hughes and editor Ben Harrex – all of whom have already successfully participated in previous industry awards.
Fireflies Silver Winners:
Two young filmmakers from Japan and the USA closely followed the winning team – and as the jury couldn't separate them, they were awarded joint second place:
"Albert II" produced by Daisuke Izumi, a young director from Tokyo. His entertaining short film tells the story of Albert II's moon landing. Not to make the film's message too "preachy", Albert II represents a monkey – albeit one played by a human actor. The film is by turns humorous and serious, varying between historical footage and Daisuke's self-shot material.
"Courage Inspires Courage" by Corlin Stubbs. This award-winning writer and director from Los Angeles wanted to draw attention to courageous decisions in everyday lives – not changing the world, but at least in this case, changing the life of a woman, her child and ultimately the man she is escaping. Corlin contrasted the main fictional story with footage of historical milestones from the Framepool collection.
The top five films are completed by another Japanese entry, and the collective effort of the film class from the Institute of Design in Hamburg, Germany:
"Mark of Courage", co-directed by Kazuhiro Morikiyo and Miyuki Saito, and "Retired Love" by Astrid Hüller, Christina Strauß, Nina Brandt, David Küchenthal, Markus Baier and Chad Ochs.
All these works were honored for their outstanding creativity and professional quality. The jury for the 2010 Framepool/ LBB Online/ Fireflies Challenge consisted of some of the most respected representatives from the advertising industry, amongst them Jake Scott (RSA), Olivier Altmann (Publicis), Ringan Ledwidge (Rattling Stick), Stefan Sonnenfeld (Company 3), Sandy Watson Scott (The Fireflies), Wolf Jaiser (Framepool, 16tracks), Barnsley (The Mill), Piyush Pandey (Ogilvy), Kim Gehrig (Academy) and Steffen Gentis (BBDO).