To shake up this year's application process to the D&AD New Blood Academy, D&AD challenged Pencil award-winning students to create an item to sell on eBay as part of their application to take part in the programme. While the highest bidders will be taken into consideration, this does not necessarily guarantee a place on the Academy.
"The D&AD New Blood Academy with WPP is a four-week creative boot camp that catapults emerging creatives into the industry, eligible for application by New Blood Award pencil winners," comments Holly Bishop, foundation executive at D&AD. "This year we decided to mix things up and launched a live eBay platform as part of the application process. We tasked students to turn their creative capabilities into a desirable, sellable package which we've projected to our creative network, inviting them to bid for their favourite ideas."
All of the submitted creative work will be showcased on a single, live, eBay shop and shared it with a global creative audience to bid on in real time. The store has roughly 70+ projects listed, which can all be viewed here, but check out some links below to some particularly neat projects.
Holly adds: "The initiative has attracted a real buzz and we’ve been blown away by the quality of applications, some of which have fetched up to £250 and counting. Amongst over 70 applications, we've received everything from an umbrella for the sun to a list of reasons to not go to work."
Applicants will find out whether they made it onto the Academy on Monday June 17th.