For Texas Lottery and agency Third Ear, director Noah Marshall and Cut+Run editor Gary Knight take you on a journey in reverse, opening on a holiday celebration filled with balloons and confetti. What gift would lead a grown woman to celebrate by sliding down the banister? A winning lottery ticket of course. Give your friends and loved ones a winning gift with the Texas Lottery.

It all starts with a scratch!

“This was my first time editing out of our Austin office and I had a blast,” says editor Gary Knight. "It was great to collaborate with a genuinely lovely team on really fun creative.”