Wed, 04 Aug 2021 11:41:00 GMT
FAMILIA's Swiss filmmakers Tobias Bonfanti have directed this high-octane spot for Swiss Olympic partners, Ochsner Sport.
‘Where We Train’ focuses on Swiss athletes taking part in this years Tokyo Olympic games, sponsored by Ochsner Sport. This is a premium partnership with the Swiss Olympic Team, and it supports various Swiss athletes such as the beach volleyball duo Tanja Hüberli and Nina Betschart, triathlete Nicola Spirig, artistic gymnast Giulia Steingruber, mountain biker Nino Schurter, para-athlete Marcel Hug and marathon runner Tadesse Abraham.
The cinematic campaign - created by thjnk Zurich - shows the athletes in full-throttle training-mode for the gruelling games ahead. We see the determination and resilience of these athletes; training in the pouring rain, swimming laps from dawn till dusk, pushed to their limits.
Tobias Bonfanti comments: "We live in Switzerland, but often look at films, commercials, art and promos from all over the world. With this campaign we wanted to make something which looks and feels like a campaign which could be from anywhere in the world. We purposely didn’t want it to look too 'Swiss', as it talks about athletes who compete and have fans all over the world.
"Thanks to Ochsner Sport and thjnk for the trust and support on this one. I hope we captured the intensity of the athletes in the run up to the biggest sporting competition in the world, which has already been under such intense scrutiny during the pandemic. But the agency had their eyes and ears open for our input; from pre-production, to set and in post. This was a truly fun and collaborative one from beginning to end."
Categories: Sportswear, Clothing and FashionFAMILIA, Wed, 04 Aug 2021 11:41:00 GMT