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The Supermarket Becomes a Deadly Battleground in Brazilian Sardine Ad

Creative 151 Add to collection

FCB Brasil debuts its first campaign for Gomes da Costa, repositioning the brand through ‘The Battle for Dinner’

The Supermarket Becomes a Deadly Battleground in Brazilian Sardine Ad

‘Vai com Gosto’ (‘Go for it’). This is the line FCB Brasil chose for its first campaign for Gomes da Costa, a brand offering tinned food products.

The campaign, designed to reposition the brand, debuts with a video for broadcast TV titled ‘The Battle for Dinner’. Through a fun and action-packed story, the production shows the challenging journey one multitasking woman has to take to get home and take care of her family. The media plan also includes a radio spot, digital pieces, and product placement actions on Brazilian TV channels.

“Gomes da Costa is a brand that understands the hustle and bustle and the challenges of daily life, and helps by offering flavor and convenience. And that’s what we show in our campaign, with a good dose of humour,” commented Joanna Monteiro, CCO of FCB Brasil.

“The campaign transmits the brand's new positioning in a creative and very attractive way. We are very happy with the first results of this partnership, which promises to be very long lasting,” said Lucas Nouer, marketing manager of Gomes da Costa.

FCB Brasil won the account last year after a competitive bidding process.

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Advertiser: Gomes da Costa

Client Approval: Lucas Nouer, Cruz Calvo e Kauan Seguti

Post Production / VFX

Post Production Company: Warriors VFX

Post-production Coordinator: Rodrigo Oliveira

VFX Artist: Thiago Marra

Colour Company: Marla Colour Grading


Sound Company: Quiet City Music+Sound

Producer: Chris Jordão e Darren Solomon

Account Services: Xanna D'aguiar, Karina Vadasz

Creative Agency

Creative Agency: FCB Brasil

Executive Creative Director: Fabio Simões

Creative Director: Marco Monteiro, André Pallú

Art Director: Guilherme Manzi

Strategist: Luana Azeredo, Rafael Martins e Filipe Ballesté

General Creative Director: Joanna Monteiro

Art Assistant: Arthur Mello e Rafael Reis

Client Services: Elton Longhi, Pedro Führer e Camila Rossignolo

RTV: Charles Nobili, Murillo Moretti, Ricardo Magozo, Pedro Lazzuri e Mariana Carneiro

Media Agency

Media Planners: Fábio Freitas, Danilo Castro, Mariana Rossi, Bruno Zaza e Nicola Aguiar Graphic

Production Company

Production Company: Hungry Man

Director: Carlão Busato

Executive Producer: Renata Correa, Rodrigo Castelo

DOP: João Pádua

Client Services: Luisa Ferreira

Art Director: Rodrigo Saraiva


Composer: Chris Jordão e Darren Solomon


Editor: Mario Morais, Vitor Amorim

Genres: Choreography, Comedy, People, Action, Storytelling

Categories: Food, Canned Food

FCB Brasil, Wed, 07 Aug 2019 14:03:33 GMT