The Sun's World Cup Campaign Adds More Hype to UK Football Frenzy
The Sun's unbeatable World Cup activity also includes The Sun Pub, taking the paper's famous sports coverage on the road
Pulse Creative and The&Partnership have created a new video campaign designed to engage audiences and drive them to The Sun’s brand new online World Cup Hub. The video campaign – which dramatises the football frenzy hitting UK offices in the lead-up to big events like tonight’s England v Tunisia game – is a loud, proud ode to the UK’s love of football.
It will run across social, digital display, press, email and events for the duration of the tournament – driving awareness of The Hub, which includes everything Sun readers need to get their World Cup fix.
Features of The Hub include news from the England camp, videos, a dedicated fan zone, daily quizzes and all the latest from our host of talent and men on the ground, including Ian Wright, Alan Shearer, Lothar Matthäus, Tony Adams and of course Neil Ashton and Dave Kidd. The hub can be found at here
The Sun's unbeatable World Cup activity also includes The Sun Pub, taking the paper's famous sports coverage on the road – if not to Russia, then at least to Shoreditch. All of England's group games will be screened in The Sun's pop-up pub, with post-match interviews with some stars of England's past, including David Seaman and Teddy Sheringham.
And it wouldn't be the World Cup without some psychic animals – this year sees the mystic meerkats of London Zoo use their extra-sensory powers to predict England's results. Good news from the enclosure – England beat Tunisia 2-0, so we're told...
Rob Welch, Creative Director at Pulse Creative, said of the campaign: “This campaign represents everything that’s great about The Sun – it’s thrilling, boisterous, and football-mad. We hope it strikes a chord with football fans across the country, driving engagement with The Hub, and helps make the Sun the go-to paper for World Cup coverage this summer.”view more - Creative
Post Production / VFX
Colourist: Mark Horrobin @ Big Buoy
VFX Supervisor: Tim Davies, Tommy Coulter-Liston, Clive de Souza, Chris Major, Antonio Jimenez & Richie White @ Big Buoy
Production Company: 76 ltd
Director: Andy Lambert
DOP: Oliver Curtis2
Producer: Andy Lambert
Stunt Coordinator: Jamie Edgell
Music Company: Library
Editor: Dan Sherwen @ Final Cut (editor) Jenna Le Noury and Sydney Levy @ Big Buoy
Creative Agency: Pulse Creative
Executive Creative Director: Robin Garton
Executive Producer: Oliver Egan
Senior Account Director: Georgie Ambrose
Designers: Christian Timmermans, Stuart Hudson, James Poostchi and Mark Wake
Advertiser: The Sun
Chief Marketing Officer: Kate Bird
Business Director: Matthew Thomas
Creatives: Shez Lord and Miles Stubbs
Genres: Music & Sound Design, Comedy, People
Categories: Media and Entertainment, NewspapersThe&Partnership, Mon, 18 Jun 2018 16:50:59 GMT