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The Sun's Helping Britain Win the Election with Cheeky Outdoor Campaign

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Grey London brings The Sun’s straight-talking political coverage to the streets

The Sun's Helping Britain Win the Election with Cheeky Outdoor Campaign

Grey London, part of WPP’s Team News, has created a high-profile campaign promoting The Sun’s straight-talking political coverage and its free-to-access #SunNation portal in the build up to the General Election on 7 May.

The copy-led, contextualised outdoor/print campaign revolves around the idea that, wherever your allegiances lie, The Sun’s political coverage cuts through the bluster to empower people to vote; ‘Helping Britain Win the Election’.

Several prominent outdoor media sites have been bought this week, with the ads themselves tailored to the specific locations they appear in, as well as the general confusion many people feel in the lead up to the election. 

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Media Agency

Media Agency: M/Six

Creative Agency

Chief Creative Officer: (The Sun) Nick Stringer

Creative Agency: Grey London

Deputy Executive Creative Director: Dave Monk

Designer: Ryan Shellard

Planner: Chris Whitson, Mike Lean, Matt Kemp

Producer: Martin McGinn

Creatives: Tom Reas & Sander Vos


Animation Company: DBLG

Animator: Grant Gilbert

Categories: Media and Entertainment, Newspapers

Grey, Wed, 06 May 2015 12:23:47 GMT