Ad created by News UK’s in-house agency Pulse Creative puts focus on the experiences families can have beyond the price tag
The Sun Hols from £9.50, which was launched in 1990 and offers Sun readers bargain holidays at more than 330 holiday parks across the UK and Europe, has launched a new campaign to promote its 2019 offering.
Created by News UK’s in-house agency Pulse Creative, the key asset is a TV advert, which focuses on the experiences and unforgettable memories that families and friends can make through The Sun Hols from £9.50. The campaign is designed to demonstrate the holidays’ value beyond their price tag.
Filmed by a father and son’s drone, the ad gives viewers a glimpse of the variety of activities on offer with The Sun Hols from £9.50: from zip lining to karaoke.
The campaign will roll out across TV, video streaming services and cinemas, debuting between family films on New Year’s Day.
It will be supported by a multichannel campaign that will see radio advertising across The Sun’s sister radio stations, Virgin Radio UK, talkRADIO and the rest of the Wireless network, as well as Unruly, which will be used to distribute the video. The campaign will also feature direct mail, email, digital and social activity.
Nathan McPherson, Chief Marketing Officer at The Sun said: “January is a key period for planning holidays. People will be booking trips to have something to look forward to during the rest of the year, so this is an important push for us.
“The campaign marks a step-change in our Sun Hols from £9.50 creative, moving away from user-generated content to a more quality and experience focused feel, highlighting the value and calibre of Sun Hols beyond their price tag.”