the STUDIO NYC
Fri, 08 Apr 2016 15:00:17 GMT
For children confronting cancer, amputation takes as much of an emotional toll as a physical one -- a reality that is poignantly depicted in the powerfully moving animated short film created by the STUDIO, which dramatically tells the story of 6-year-old Scarlett Aida Rivero Osejo and her journey following the loss of her right leg due to Ewing Sarcoma, a bone cancer that affects mostly children. The 3-minute short, entitled simply “Scarlett,” is playing a pivotal role in both helping raise awareness for both the Scarlett Contra el Cancer foundation and April’s Limb Loss Awareness Month.
The short is fast becoming a worldwide hit on social media, attracting over 70,000 views in over 150 countries in less than three days, with unsolicited media coverage from international press.
“It took the passion and commitment of everyone at the STUDIO to pull off a project of this scope,” Mary Nittolo, Chief Creative Officer/President of the STUDIO. “Every time someone had spare time, they worked on ‘Scarlett.’ We all felt very committed to it, and it’s one of those projects that renews my appreciation for the talented people I work with everyday.”
Combining a 3D-animated Scarlett character with 2D backgrounds that feature hand-painted, watercolour textures, “Scarlett” -- featuring an original song from bicoastal music house Hook+Line -- opens on a shot of a conflicted Scarlett following her amputation.
Seemingly enveloped in a world of dark colours that visually symbolize her struggles to adapt to her new prosthetic, the film takes viewers through her journey from feeling at first overwhelmed and isolated by her new physical limitations, to overcoming them through her love of dance. The short ends with a final scene demonstrating Scarlett’s transformation by showing her empathy for a boy facing a similar struggle.
Running concurrently through Scarlett’s narrative, is a series of visuals depicting red shapes swirling in sea of blue while a tiny, clear orb bounces around the environment meant to symbolize Scarlett’s existential struggle and anxiety. At first overwhelmed by red, as Scarlett’s mood lifts the color shifts to a warmer blue.
For Nittolo, the challenge was how to skillfully weave the two parallel storylines to create an emotionally inspiring crescendo.
“We wanted to translate her mental landscape into a dimension that amplified the drama,” Nittolo explains. “We didn’t want the metaphor to be so obtuse as to take the audience out of the equation. We wanted to make something between pictorial realism and complete abstraction and have the music bridge the gap. We were fortunate to find the right musical partners in this with Hook+Line.”
She adds, “Hopefully, we created an architecture of interior space that survives only in the mind through a visual vocabulary of abstraction. Artists like Rothko, who so successfully used colour and texture to convey emotion, inspired us. Our true measure of success was Scarlett herself. She watched the video repeatedly and has never once asked what the red and the blue represent. For her, it’s clear.”
Currently the video has reached over 1.1 million people. The video received thousands of comments of gratitude and encouragement to keep making more content.
After the overwhelmingly positive reception after the launch of the video, the STUDIO shared a colouring book pages for the kids to continue Scarlett’s story on the video’s Facebook fan page. Their hope is to create more content for children going through pediatric cancer and their specific stories.
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Brand: Scarlett Contra el Cancer
Matte Painting: Alison Abitbol
Animator: Juan Mont, Adam Rozanski, Victor DeRespinis
Modelling: Juan Mont
Creatives: Mike Ocasio, John Holmes
Creative Director: Mary Nittolo
Director: Alison Abitbol
Executive Producer: Mary Nittolo
Producer: Jenna Gabriel
Production Company: the STUDIO
Music Production: Hook+Line
Song: Abby Diamond, Kyle Patrick
Sound Engineer: Joe LaPorta
Sound Mix: Kyle Patrick
Editor: Jackie Garbuio, Malcolm Carrott, Adam Rozanski
Categories: Health, Corporate, Social and PSAsthe STUDIO NYC, Fri, 08 Apr 2016 15:00:17 GMT