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The 'Spokeslistener' Tunes In with Latest DISH Campaign from Camp + King

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Moxie Pictures' Martin Granger directs series of comedic ads

The 'Spokeslistener' Tunes In with Latest DISH Campaign from Camp + King

DISH’s “Tuned In To You” promise kicked off with a new multi-million dollar campaign – “The Spokeslistener” – that challenges the traditional spokesperson convention commonly used in television advertisements. DISH, with creative agency Camp + King, launched a series of television, radio and digital advertisements that illustrate the common frustrations experienced by pay-TV customers and the solutions offered by DISH.

“A spokesman talks at you, while a Spokeslistener listens to and communicates with you,” said Jay Roth, DISH senior vice president and chief marketing officer. “It’s a demonstration of our commitment to acknowledge common customer frustrations, and then take the appropriate action to provide meaningful solutions.”

DISH’s Spokeslistener spots are airing on ABC, NBC, CBS and Fox in more than 150 markets nationwide.  

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Music

Composer: Andrew Feltenstein and John Nau

Sound Engineer: Joaby Deal

Production Company

Director: Martin Granger

Executive Producer: Karol Zeno

Head of Production: Paula Benson

Production Company: Moxie Pictures

Line Producer: Heidi Soltesz

Post Production / VFX

Motion Graphics: Tom Yaniv

Offline

Edit Assistant: Christopher Kasper

Edit Company: Cut+Run

Editor: Jay Nelson & Pete Koob

Executive Producer: Deanne Mehling

Producer: Sara Stasinos

Creative Agency

Brand Director: Dana Rabb

Brand Manager: Sasha Rezaie

Brand Strategist: Pete Scanlon

Brand Supervisors: Heather Lord

CEO: Jamie King

Chief Creative Officer: Roger Camp

Creative Agency: Camp + King

Head of TV / Production: Stacy McClain

Producer: Paul Golubovich

Senior Art Director: Gustaf Jonsson

Senior Copywriter: Rick Morrison

Strategy Director: Shannon Gillmore

Associate Creative Director: Luis Farfan, Andy Lewis

Genres: Comedy

Categories: Utilities, Cable / Satellite TV

Sapka Communications, Mon, 20 Mar 2017 02:51:48 GMT