Mon, 10 Jun 2019 15:28:12 GMT
Contrapunto BBDO has launched a new campaign for the National Lottery's Extraordinary Spring Draw, together with production company ADHOKERS and post production company DELUXE Spain.
The objective of the National Lottery campaign is to help rejuvenate the product and show, in a fun and fresh way, that whether you become a millionaire or not, there are things that do not change, such as allergies. They do, however, get a lot easier to handle.
Produced by ADHOKERS and directed by Miquel Alcarria - an expert in actors’ direction and in the creation of humor from the construction of characters and situations - three ads for television, cinema, and internet have been released.
All the spots were shot in one day on the outskirts of Madrid, with different natural sets for each film.
The leading actor of the campaign was able to enjoy "all kinds of luxuries" to perform the complicated acting in each of the pieces: mounted aboard one of the latest and most exclusive models of high-end sports cars on the market, lying on a stretcher before an authentic Thai masseuse as a secondary actor ... All this accompanied by extensive production resources: shooting with a drone, steadicam, crane, underwater camera and water pumps to heat the pool and the jacuzzi.
The natural look and feel and the modern and realistic photography came hand in hand with the director of photography Santi Racaj, as well as the Deluxe’s senior colorist Ximo Michavila.
Both color, post production and sound were handled by Deluxe Spain in Madrid, with the best equipment for VFX by the hand of Iñaki Bilbao (senior flame artist), motion graphics, as well as for the design of the soundtrack and FX.view more - Creative
Advertiser: National Lottery
Brand: The Extraordinary Spring Draw
Media Agency: Havas Media
Sound Company: Deluxe Spain
Sound Supervision/Design and Mixing: Deluxe's Sound Team
Creative Agency: Contrapunto BBDO
Executive Creative Director: Carlos Jorge
Creative Director: Gonzalo Urriza
Creatives: Alberto Contera, Borja Usandizaga
Brand Manager: Patricia Miguel
Brand Supervisors: Susana Pastor, Eva Ruiz
A/V Manager: Gema Crespo
Account Contact: Lydia Ruiz-Espejo,Valle Morales
Client Services: Federico Fernández, Marga Moreno
Agency Producers: Melissa Ferrero
Post Production Company: Deluxe Spain
Flame Artists: Juantxo Fernández
Colourist: Ximo Michavila
Head of Production: David Velázquez
Flame Lead: Iñaki Bilbao
Motion Graphics: Rubén Rivas
Account Manager: Yolanda García
Head of Commercials: Marian García
Production Company: Adhokers
Executive Producer: Beatriz Acinas
Producer: José Luis Tejedor
Director: Miquel Alcarria
DOP: Santiago Racaj
Producer Assistant: Eloísa Balius
Genres: Comedy, People
Categories: Gambling, Sports and LeisureDeluxe Spain, Mon, 10 Jun 2019 15:28:12 GMT