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The Spanish Spring National Lottery Battles Hayfever in Humourous Spots

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Contrapunto BBDO proves that whether you become a millionaire or not, some things don't change

The Spanish Spring National Lottery Battles Hayfever in Humourous Spots

Contrapunto BBDO has launched a new campaign for the National Lottery's Extraordinary Spring Draw, together with production company ADHOKERS and post production company DELUXE Spain.

The objective of the National Lottery campaign is to help rejuvenate the product and show, in a fun and fresh way, that whether you become a millionaire or not, there are things that do not change, such as allergies. They do, however, get a lot easier to handle.

Produced by ADHOKERS and directed by Miquel Alcarria - an expert in actors’ direction and in the creation of humor from the construction of characters and situations - three ads for television, cinema, and internet have been released.

All the spots were shot in one day on the outskirts of Madrid, with different natural sets for each film.

The leading actor of the campaign was able to enjoy "all kinds of luxuries" to perform the complicated acting in each of the pieces: mounted aboard one of the latest and most exclusive models of high-end sports cars on the market, lying on a stretcher before an authentic Thai masseuse as a secondary actor ... All this accompanied by extensive production resources: shooting with a drone, steadicam, crane, underwater camera and water pumps to heat the pool and the jacuzzi.

The natural look and feel and the modern and realistic photography came hand in hand with the director of photography Santi Racaj, as well as the Deluxe’s senior colorist Ximo Michavila.

Both color, post production and sound were handled by Deluxe Spain in Madrid, with the best equipment for VFX by the hand of Iñaki Bilbao (senior flame artist), motion graphics, as well as for the design of the soundtrack and FX.

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Client

Advertiser: National Lottery

Brand: The Extraordinary Spring Draw

Media Agency

Media Agency: Havas Media

Sound

Sound Company: Deluxe Spain

Sound Supervision/Design and Mixing: Deluxe's Sound Team

Creative Agency

Creative Agency: Contrapunto BBDO

Executive Creative Director: Carlos Jorge

Creative Director: Gonzalo Urriza

Creatives: Alberto Contera, Borja Usandizaga

Brand Manager: Patricia Miguel

Brand Supervisors: Susana Pastor, Eva Ruiz

A/V Manager: Gema Crespo

Account Contact: Lydia Ruiz-Espejo,Valle Morales

Client Services: Federico Fernández, Marga Moreno

Agency Producers: Melissa Ferrero

Post Production / VFX

Post Production Company: Deluxe Spain

Flame Artists: Juantxo Fernández

Colourist: Ximo Michavila

Head of Production: David Velázquez

Flame Lead: Iñaki Bilbao

Motion Graphics: Rubén Rivas

Account Manager: Yolanda García

Head of Commercials: Marian García

Production Company

Production Company: Adhokers

Executive Producer: Beatriz Acinas

Producer: José Luis Tejedor

Director: Miquel Alcarria

DOP: Santiago Racaj

Producer Assistant: Eloísa Balius

Genres: Comedy, People

Categories: Gambling, Sports and Leisure

Deluxe Spain, Mon, 10 Jun 2019 15:28:12 GMT