Factory Studios' work with Indy8, director Jake Dypka and British spoken word artist Hollie McNish has seen a massive surge in online activity for the thought-provoking film 'Embarrassed'.

The open letter to society about the double-standard of anti-breastfeeding discrimination has had almost 3 million views (and counting) since Independent Films shared it on their Facebook page earlier this week.

Factory's Jon Clarke provided the sound design and musical composition for the film which is part of Channel 4's Random Acts series. The film has already received critical acclaim since its release in May and was showcased at this years Cannes Lion as part of Saatchi & Saatchi’s New Directors Showcase.