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The Smoothest Fisherman is the Toughest Fisherman in Veet Men Film

Creative 594 Add to collection

Stink’s Greg Bray directed the BETC-created comedy campaign for the hair removal cream

The Smoothest Fisherman is the Toughest Fisherman in Veet Men Film
Yes, men ‘manscape’. On a regular basis. Almost everywhere. But why take the risk of a razor cut, making a mess or even burning pain when you can choose the effortless option for perfectly smooth skin?
With Veet Men, manscaping is a no-pain proposition, a better option for boosting confidence.
To promote the pain free, effortless Veet way, BETC brings out a new film for the brand. In ‘Fishermen’, the smoothest man is the toughest man. To be extra helpful for those who are intrigued to try the Veet cream, the film even includes a demo in the end.

The campaign was directed by Greg Bray through Stink, with a premium cinematographic approach, and a bit of pop culture, the BETC way of disrupting a very traditional category. 
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Advertiser: Veet – Reckitt

Client Management: Carmen Brugueras, Elisa Castineira


Sound Company: Comptoir Du Son

Production Company

Production Company: Stink Films

Director: Greg Bray

Creative Agency

Creative Agency: BETC Paris

Executive Creative Director: Alasdhair Macgregor

Creative Director: Marie Baillot

Art Director: Mathieu Nevians, Olivia Osenda (Richard Ghanem, Ting Fu)

Copywriter: Aklan Garcia

Producer: Tanguy Dairaine, Koniba Pleah, Heloise Roussier

Agency Management: Delphine Lebleme, Patricia De La Torre, Alexia Mache

Music Creative Director: Franck Marchal

Genres: Comedy, People, Storytelling

Categories: Shaving, Beauty & Health

BETC Paris, Mon, 03 Jun 2019 15:15:40 GMT