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The Smithsonian Partners with Google to Celebrate Moon Landing Anniversary

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R/GA London creates bespoke ‘Accelerated Mobile Pages’ to showcase bespoke visual stories about the mission

The Smithsonian Partners with Google to Celebrate Moon Landing Anniversary

R/GA London has collaborated with the Smithsonian to celebrate the 50th anniversary of the first Moon landing by creating a unique series of new Accelerated Mobile Pages. This mobile-first campaign was created to bring the incredible and iconic collection of the Smithsonian’s National Air and Space Museum to life through an innovative use of visual stories. The campaign is live in the US through Google search, with further global rollouts planned later in the year.

“We’re delighted to have been able to collaborate with such an iconic institution such as The Smithsonian, to bring to life their incredible archived content on one of mankind's greatest achievements, through a new and innovative Google search platform,” daid Andre Le Masurier, chief creative officer R/GA EMEA. “For R/GA to be associated with the 50th anniversary of the Moon Landing through Google search, is exactly the type of legacy work that we want to create for our clients, as we strive to pioneer a more human future.”

In collaboration with the Smithsonian, R/GA London wrote, designed, and built a series of Accelerated Mobile Pages which appear in search under the title ‘visual stories.’ AMP is a relatively new platform that showcases Google search content in a ‘stories’ format, allowing users to see content from the Smithsonian about the mission in a much more interactive and visual way. Users can enter a space-related query, such as ‘Apollo 11 mission’ on their mobile device and will then be able to see visual stories from the Smithsonian about the mission, the spacecraft, and the people who made it possible. These full screen, tappable visual stories feature photos, videos and information about the space journey.

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Creative Agency

Creative Agency: R/GA London

Chief Creative Officer: Andre Le Masurier

Producer: Jessica Briggs

Content Director: Christopher Lockwook

Design director: Eric Chia

Client Service Director: Justin Martin

Program Manager: Abigail Haslam

Software Engineer: Claudiu Neculau (Associate), Daniel Rusu

Tech Lead: Eddie Vlagea, Lucian Stroie (LQ)

Engineer: Mihaela Arsene-Isbasescu (QA)

Journalist: Abigail Beall (Space Journalist)

Copy: Russell Norris (Director), Alice Franklin (Intern)

Executive Technology Director: Kaustav Bhattacharya

Genres: Storytelling

Categories: Museums and Galleries, Sports and Leisure

R/GA London, Fri, 26 Jul 2019 11:40:43 GMT