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The Smallest Gallery in Soho Presents Unique Installation 'Capacity'



The installation on Dean Street will run from June to August 2020

The Smallest Gallery in Soho Presents Unique Installation 'Capacity'
The Smallest Gallery in Soho is delighted to present a new installation by London based artist James Tailor. Under unique circumstances where the galley’s art is only to be viewed from the street, it is a cultural location showing art where people can visit, and at the same time, keep their social distance.

A global commentary on Covid-19, the installation incorporates attributes of outbreak, anxiety, restriction of movement, and isolation, and highlights the strains and dangers faced by NHS and key-workers, emergency services, delivery and supermarket workers, businesses, the self-employed and the claustrophobia the general public feel being asked to stay at home.

In this instance, a pre-existing loaned inflatable from Megaflatables of a Teddy Bear - often seen as a symbol of innocence and comfort - has been installed, which references the global Teddy Bear Hunt, against Pantone 300 background, the signature colour of the NHS, acting as a symbol of hope.

At full capacity, the inflatable is twice the size of the interior, creating a visual illusion as the work expands to what seems like a bursting point and then deflates - an oversized visual representation of the anxious breath - holding and hopeful anticipation that we have been experiencing as a society.

Inflating and deflating within each hour, the motion magnifies the restrictive nature of the space while keeping viewers engaged.

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Categories: Awareness, Corporate, Social and PSAs, Tue, 23 Jun 2020 11:11:15 GMT