The Shout Group Soars Ahead On a Successful New Business Streak

Headlining the group’s roster of new clients is leading beverage manufacturer Etika, with FCB SHOUT assuming creative responsibilities for three key brands: Pepsi, Wonda and Tropicana on several key assignments. Commenting on FCB SHOUT’s appointment, Etika’s Vice President of Marketing, Amy Gan said: “We firmly believe in FCB SHOUT’s unmatched creativity and strategic brilliance. What sets them apart from others is their unwavering commitment to finding solutions even amidst the most challenging circumstances. They excel in collaborating, making every project a true partnership. The respect they show for our opinions and their determination to go the extra mile speaks volumes about their dedication.”

FCB SHOUT’s partnership with ETIKA has already yielded significant success with the agency’s Chinese New Year campaign “Save the Drama with Pepsi” winning three golds at the recently concluded APPIES Asia-Pacific and APPIES Malaysia Awards.

Along with ETIKA, the agency has also secured multiple projects from PepsiCo Malaysia for Pepsi during this year’s Hari Raya celebration and design duties on Tropicana.

Other new clients joining FCB SHOUT’s roster this year feature several high-profile Malaysian brands such as Mr. DIY – the homegrown retail chain and renowned property developer EcoWorld who have assigned the agency several major developments and festive campaigns to handle.

The Shout Group has also bolstered its financial services portfolio with Sun Life Malaysia awarding a key project to FCB SHOUT and AIG Malaysia selecting the group’s boutique creative consultancy, IGNITE for creative work. In addition, the FCB SHOUT has seen former clients Mi Sedaap and GLAD returning to the fold, further underscoring the agency’s reputation as an FMCG marketing powerhouse.

Beyond its home turf, The Shout Group has also been working to strengthen its cross-border capabilities with game maker Hasbro selecting it to develop multiple campaigns for Asia-Pacific, P&G’s Febreze for a key assignment for Malaysia and Singapore, and additional market remits from existing clients McCain and premium baby care brand Offspring.

Syahriza Badron, general manager of FCB SHOUT, shares the agency’s approach to winning new business: “We've fortified our creative and brand management team, empowering us to redouble our dedication to seizing new business opportunities. This commitment to growth has been the driving force behind our remarkable series of achievements. We're also strategically geared towards expanding our client portfolio across all industries. Our aim is to enhance our team's skills by exposing them to various sectors. This approach not only broadens our expertise but also strengthens our ability to thrive across diverse industries.”

FCB SHOUT has won two Agency-of-the-Year Awards in 2023. In addition to its new business success, The Shout Group has also been shining on the awards stage with FCB SHOUT achieving a remarkable feat by being crowned as the 'Overall Agency of The Year' for the third consecutive time at Marketing Interactive’s Agency of the Year Awards, while also securing the esteemed title of 'Advertising Agency of The Year' at last month’s APPIES Malaysia Awards organized by Marketing Magazine. 

Shaun Tay, co-owner and CEO The Shout Group, expressed his unshakable trust in his agency's people “Our successes mean that The Shout Group is on track once again to achieve another record year-end finish. And it’s all thanks to a team that’s been voted time and time again as the best in the business. We’re now laying the foundations for 2024 with key people ready to take on more well-earned responsibilities and our new talents fired-up and ready to go. More to come!”