The Shiny Awards Announces New Director Winners

The Shiny Awards shortlist screened to a full house at Atomic London on last night. New directors, reps and commissioners enjoyed networking after the show, with the promise of lots of new commissions in the offing.

The five winners were announced live, as selected by the Awards Judges:

• LBBO’s Europe Editor, Alex Reeves, 
• Funding Circle’s Head of Brand, Jo Casely 
• Atomic London’s joint ECD Katy Sumption & Senior Strategist Randell Beckford.

Winners:

• Kate Cox ‘Moist’, for Durex, new signing to Hunky Dory, London *Under-represented voices
• Mar del Corral ‘Cycle’ for Freda, new signing to Great Guns, London *Under-represented voices
• Luke Brookner ‘I Got Through’ for Grief Encounter new signing to Sticker Studios
• Alex Dunning ’Welcome Home’ for Crystal Palace Football Club, new signing to Thomas Thomas
• Alexander Kühn ‘Pokerface’ for  NACOA, new signing to Radical Media,

These and the 10 other shortlisted videos can be viewed on the Shiny Awards’ Vimeo.

As always Shiny applied diversity metrics to the shortlist selection, to better promote under-represented voices.  

Of the 15 entries shortlisted for these awards, 11 are from under-represented directors according to gender, ethnicity, childhood wealth, disability and geography.