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The Sharks Gets Fresh with Design

Awards and Events 14 Add to collection

Fresh Design Awards will be incorporated into The Shark Design Awards

The Sharks Gets Fresh with Design

The Shark Awards today announces that the Fresh Design Awards will be incorporated into The Shark Design Awards.

The move builds on an already established relationship with Fresh Awards and is part of the Shark’s desire to grow the category and promote and reward design that truly innovates and delivers creativity and excellence.

Peter Brady, chairman of The Shark Awards commented: “There is no doubt that design, apart from being an obvious category for delivering on creativity and craft, is also the glue that keeps so many other categories together. That might seem like an overclaim, but we've come to believe that a lot of creative endeavours quickly come apart if you remove good design. So, The Shark Design Awards will continue to reward the creative design community and that will involve juries made up of respected international experts.”

Paula Kelsey, founder of Fresh Awards added: "The premise behind the Fresh Awards was always to keep evolving and to recognise creativity and innovation in a new way, and I am delighted that our collaboration with the Sharks will allow us to elevate that mantra to a whole new level."

There are four pillars of The Shark Awards: Advertising, Design, Music Video and Short Film.

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The Sharks, Tue, 27 Apr 2021 16:34:00 GMT