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The Roos Brothers Join ARCADE for UK Representation

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The brothers have directed for Polestar, Dodge, BMW, Nike, Adidas and Coca-Cola

The Roos Brothers Join ARCADE for UK Representation

US directors The Roos Brothers have completed their move to ARCADE for commercial representation in the UK.

The award-winning duo (Josh & Logan Roos) are known for impeccable craft and heartfelt storytelling in the worlds of automotive, action sports and beyond.

The brothers’ complementary talents combine to powerful effect. Logan’s roots in cinematography and editing inform their trademark look – kinetic, cinematic and atmospheric. Whereas Josh draws upon his background in art direction and writing to enrich every story and dial up emotional impact.

Their recent work has seen them harness the energy, charm and grit of New Yorkers for the NY Rangers ice hockey team, shine a light on eternal sporting firsts for Nike, and direct Oscar Isaac (Star Wars, Ex Machina) in an exploration of next generation design for electric vehicle Polestar.

The last few years have seen them in demand for the likes of Dodge, BMW, Coca Cola, Samsung and Adidas. Recent recognition includes an Ad Age Editor’s Pick and back-to-back 1.4 Awards nominations.

“We’ve been fans since the first frame,” says Esteban Frost, partner/EP at ARCADE. “We love the way they give each subject its own distinct filmic world and draw viewers in with their imaginative, highly cinematic, human storytelling. They share our focus on making audiences feel and we can’t wait to see what we can achieve together in the UK.”

Watch a selection of The Roos Brothers’ work here.

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Genres: People, Action, Storytelling

Categories: Automotive, Cars

ARCADE, Tue, 27 Jul 2021 15:22:52 GMT