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The Room (Literally) Comes Alive in This Mad Mountain Dew Ad from Keith Schofield

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Editors’ Choice: Caviar director with a brilliantly weird spot via BBDO New York

The Room (Literally) Comes Alive in This Mad Mountain Dew Ad from Keith Schofield

Mountain Dew transforms a dull video game session into the most bonkers and freaky dance party ever in this new spot from BBDO New York. 

Directed by Caviar’s Keith Schofield, a director known for weird and truly wonderful ways, the spot features three dudes guzzling Mtn Dew Kickstart before breaking into some of the best-worst dancing we’ve seen in a long time. They’re then joined in the groove by some unexpected dance partners.

NB: Keep an eye out for the table grinding one of the dudes.  

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Sound Mix: Phil Loeb @ Heard City


Edit Assistant: Alexandra Debricon

Edit Company: Rock Paper Scissors

Editor: Carlos Arias

Executive Producer: Eve Kornblum

Producer: Lisa Barnable

Post Production / VFX

Animation: Sue Campbell

CG: Jean-Baptiste Cambier

Compositor: Steve Miller, Alex Kolasinksi

Creative Director: Jean Marc Demmer

Executive Producer: Baptiste Andrieux, Shira Boardman, Alyssa St. Vincent

Flame: Fabien Coupez (NY), Philip Ineno (LA)

Post Production Company: eightvfx

Producer: Michael Shores, Chad Carbone

VFX Supervisor: Yannick Leblanc

Production Company

Director: Keith Schofield

DOP: Damian Acevedo

Executive Producer: Michael Sagol, Jasper Thomlinson, Cathleen Kisich

Head of Production: Kelly Bowen

Producer: Adrianne McCurrach

Production Company: Caviar


Advertiser: Pepsi Co

Brand: Mountain Dew

Creative Agency

Account Executive: Jillian Netzel

Art Director: Todd Rone Parker

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Copywriter: Dan Kelly

Creative Agency: BBDO New York

Executive Creative Director: Lauren Connolly, Tim Bayne

Executive Producer: Julian Katz

Group Account Directors: Ladd Martin

Producer: Sofia Doktori

Associate Creative Director: Dan Kelly, Todd Rone Parker

Genres: In-camera effects

Categories: Energy Drinks, Soft Drinks

BBDO New York, Fri, 30 Jan 2015 16:43:39 GMT