The film is directed by legend Spike Lee and was made in partnership with TBWA\Chiat\Day, the Recording Academy’s agency of record for the last 10 years
Start spreading the news: The GRAMMYs are coming to New York! The Recording Academy is marking the 60th Anniversary of The GRAMMY Awards with a star-studded film featuring iconic New York artists sharing New York musical stories against the backdrop of some of the City’s most recognizable musical landmarks.
Helmed by Brooklyn's own Spike Lee, the film takes viewers on a musical tour of the city, from The Apollo Theatre in Harlem to the Marcy Projects in Bedford-Stuyvesant, to various neighbourhoods and other important music locations in between. The film includes cameos by Tony Bennett, Grand Master Flash, Joan Jett, Cyndi Lauper Maxwell, Q-Tip, and Nile Rodgers.
The concept was created and produced in partnership with creative agency TBWA\Chiat\Day, who has been the Recording Academy’s agency of record for more than 10 years. The "NY Stories" film launches what will certainly be Recording Academy’s largest GRAMMY promotional marketing effort to date.
"We want to celebrate this very special GRAMMY milestone and our exciting return to New York City in the grandest way possible," said Evan Greene, Chief Marketing Officer of the Recording Academy. "The cultural importance of New York to music cannot be overstated, and for generations, this extraordinary city has inspired artists whose music has helped nourish our collective consciousness. We are thrilled and honoured to bring 'Music's Biggest Night' back to the Big Apple and look forward to a big, bold lead-up to the show."
The GRAMMY Awards has traditionally been one of the top entertainment events on television every year. Last year’s broadcast delivered 26 million viewers, its largest audience since 2014.
The 60th Annual GRAMMY Awards will be broadcast live from Madison Square Garden on January 28, 2018.