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The Recording Academy and Star Studded Cast Tell Stories To Announce 60th Annual GRAMMY Awards At Madison Square Garden

Awards and Events 183 Add to collection

The film is directed by legend Spike Lee and was made in partnership with TBWA\Chiat\Day, the Recording Academy’s agency of record for the last 10 years

The Recording Academy and Star Studded Cast Tell Stories To Announce 60th Annual GRAMMY Awards At Madison Square Garden
Start spreading the news: The GRAMMYs are coming to New York! The Recording Academy is marking the 60th Anniversary of The GRAMMY Awards with a star-studded film featuring iconic New York artists sharing New York musical stories against the backdrop of some of the City’s most recognizable musical landmarks. 
 
Helmed by Brooklyn's own Spike Lee, the film takes viewers on a musical tour of the city, from The Apollo Theatre in Harlem to the Marcy Projects in Bedford-Stuyvesant, to various neighbourhoods and other important music locations in between. The film includes cameos by Tony Bennett, Grand Master Flash, Joan Jett, Cyndi Lauper Maxwell, Q-Tip, and Nile Rodgers. 


The concept was created and produced in partnership with creative agency TBWA\Chiat\Day, who has been the Recording Academy’s agency of record for more than 10 years. The "NY Stories" film launches what will certainly be Recording Academy’s largest GRAMMY promotional marketing effort to date.
 
"We want to celebrate this very special GRAMMY milestone and our exciting return to New York City in the grandest way possible," said Evan Greene, Chief Marketing Officer of the Recording Academy. "The cultural importance of New York to music cannot be overstated, and for generations, this extraordinary city has inspired artists whose music has helped nourish our collective consciousness. We are thrilled and honoured to bring 'Music's Biggest Night' back to the Big Apple and look forward to a big, bold lead-up to the show."
 
The GRAMMY Awards has traditionally been one of the top entertainment events on television every year.  Last year’s broadcast delivered 26 million viewers, its largest audience since 2014.

The 60th Annual GRAMMY Awards will be broadcast live from Madison Square Garden on January 28, 2018.
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Client

Advertiser: The Recording Academy

Brand: Mazen Alawar (Director)

Chief Marketing Officer: Evan Greene

Creative Director: Jason Karley

Senior Director: Kelly Darr

Digital Agency

Digital Agency: RPM GRP

Creative Agency

Account Supervisor: Caroline Hanley

Business Affairs: Robin Rossi (Director)

Business Affairs Manager: Mimi Hirsch ( Executive Business Affairs Manager)

Business Manager: Lisa Lipman

CEO: Rob Schwartz

Chief Creative Officer: Renato Fernandez

Chief Strategy Officer: Neil Barrie

Copywriter: Armando Samuels (Senior)

Creative Agency: TBWA\CHIAT\DAY

Director of Production: Brian O’Rourke

Executive Creative Director: Linda Knight

Executive Producer: Anh-Thu Le

Planning Director: Emilie Arrive

Producer: Alex Dossett

Senior Art Director: Marco Monteiro

Post Production / VFX

Director: Kevin Vale

Post Production Company: Picture Post

Digital Production Company

Colourist: HARBOR - Sr. Colorist

Production Company

Camera Operator: Simon Melekhov

Director: Spike Lee

DOP: Felipe Vara De Rey

Line Production: Tim Stacker

Production Company: 40 ACRES & A MULE

Music

Music Agency: Q DEPARTMENT

Sound Design: C5

Offline

Editor: Randy Wilkins

Categories: Events, Sports and Leisure

TBWA\Chiat\Day, Wed, 10 May 2017 10:45:10 GMT