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The Reach Foundation's Latest Campaign Highlights Pressures Teenagers Face

Creative

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Print and outdoor campaign developed by The Monkeys, Melbourne

The Reach Foundation's Latest Campaign Highlights Pressures Teenagers Face

To generate awareness around the struggles teenagers' confront on a daily basis, The Reach Foundation has unveiled 'Pressures' a print and outdoor campaign, developed by The Monkeys Melbourne, part of Accenture, that shines a light on the pressure and isolation many youth feel in their everyday environments.

The campaign focuses in on those everyday situations where teens are pressured to conform, whether in the schoolyard or active on social media in their bedrooms at home.  

This campaign urges the Australian public to go online to The Reach Foundation's website to learn more about the non-for-profit's vision to create generations of passionate young people who are ready to shape the world.

Facilitating personal development, the organisation empowers young people to feel more confident and self-aware, gaining support through a youth-led model that provides workshops and resources accessible to any teenager.

Says Eleanor Bignell, national manager, brand and campaigns, The Reach Foundation: "School, family and social media are three common themes that come up in our work with young people and feeling boxed in is the one thing that ties them all together. The pressure to conform, to be someone else, and to not speak up about it, is slowly suffocating the young people of Australia.

"This powerful campaign created by the amazing team at The Monkeys aims to highlight the invisible pressures young people face every day and bring awareness to the work Reach does to help young Australians feel less alone."

Says Ant Keogh, CCO, The Monkeys Melbourne: "With

'Pressures' we hope to dramatize the isolation many teenagers feel and let them know that Reach is there to help."

The campaign was produced by Doone Colless, retouched by Dave Mercer and photographed by Neil Bailey.

Says Bailey: "As the parent of children of a similar age, I was more than happy to shoot the campaign and support the important work that Reach does."