To generate awareness around the struggles teenagers'
confront on a daily basis, The Reach Foundation has unveiled 'Pressures'
a print and outdoor campaign, developed by The Monkeys Melbourne, part
of Accenture, that shines a light on the pressure and isolation many
youth feel in their everyday environments.
campaign focuses in on those everyday situations where teens are
pressured to conform, whether in the schoolyard or active on social
media in their bedrooms at home.
This campaign urges the
Australian public to go online to The Reach Foundation's website to
learn more about the non-for-profit's vision to create generations of
passionate young people who are ready to shape the world.
personal development, the organisation empowers young people to feel
more confident and self-aware, gaining support through a youth-led model
that provides workshops and resources accessible to any teenager.
Says Eleanor Bignell, national manager, brand and campaigns, The Reach
Foundation: "School, family and social media are three common themes
that come up in our work with young people and feeling boxed in is the
one thing that ties them all together. The pressure to conform, to be
someone else, and to not speak up about it, is slowly suffocating the
young people of Australia.