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The Reach Foundation's Latest Campaign Highlights Pressures Teenagers Face

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Print and outdoor campaign developed by The Monkeys, Melbourne

The Reach Foundation's Latest Campaign Highlights Pressures Teenagers Face
To generate awareness around the struggles teenagers' confront on a daily basis, The Reach Foundation has unveiled 'Pressures' a print and outdoor campaign, developed by The Monkeys Melbourne, part of Accenture, that shines a light on the pressure and isolation many youth feel in their everyday environments.  

Reach_Layouts_014 LOW1.jpgThe campaign focuses in on those everyday situations where teens are pressured to conform, whether in the schoolyard or active on social media in their bedrooms at home. 


This campaign urges the Australian public to go online to The Reach Foundation's website to learn more about the non-for-profit's vision to create generations of passionate young people who are ready to shape the world.

Facilitating personal development, the organisation empowers young people to feel more confident and self-aware, gaining support through a youth-led model that provides workshops and resources accessible to any teenager.

Says Eleanor Bignell, national manager, brand and campaigns, The Reach Foundation: "School, family and social media are three common themes that come up in our work with young people and feeling boxed in is the one thing that ties them all together. The pressure to conform, to be someone else, and to not speak up about it, is slowly suffocating the young people of Australia.
Reach_Layouts_015 LOW.jpg "This powerful campaign created by the amazing team at The Monkeys aims to highlight the invisible pressures young people face every day and bring awareness to the work Reach does to help young Australians feel less alone."  

Says Ant Keogh, CCO, The Monkeys Melbourne: "WithReach_Layouts_016 LOW.jpg 'Pressures' we hope to dramatize the isolation many teenagers feel and let them know that Reach is there to help."

The campaign was produced by Doone Colless, retouched by Dave Mercer and photographed by Neil Bailey.

Says Bailey: "As the parent of children of a similar age, I was more than happy to shoot the campaign and support the important work that Reach does."
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Client

Advertiser: The Reach Foundation

Production Company

Hair & Make Up: Virginya Sutton

Producer: Doone Colless

Production Company: Coco Productions

Retoucher: Dave Mercer

Stylist: Bec Cole

Creative Agency

Art Director: Joe Sibley

Chief Creative Officer: Ant Keogh

Content Director: Jantine Wigboldus

Content Executive: Jessie Roper

Creative Agency: The Monkeys Melbourne

Designer: Jess Ramsey

Executive Planning Director: Michael Derepas

Group Content Director: Lee Lowndes

Head of Production: Romanca Jasinski

Planning Director: Gareth Evans

Writer: Hugh Gurney

Genres: People

Categories: Charity, Corporate, Social and PSAs

The Monkeys, Sun, 16 Dec 2018 23:59:09 GMT