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The Range’s Music Video for 'Urethane' Takes You on a Surreal Animated Sci-Fi Journey

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Blinkink’s Stevie Gee & Essy May direct promo following a set of twins on their journey to seek mercury on another planet

The Range’s Music Video for 'Urethane' Takes You on a Surreal Animated Sci-Fi Journey

The Range aka James Hinton has released his first album in six years named ‘Mercury’, with visuals for the whole album being conceptualised and crafted by Blinkink’s Stevie Gee & Essy May.

The music video for Mercury's stand out track ‘Urethane’ follows a set of twins on their journey to seek mercury on another planet; the most sought after commodity in this beautifully animated world. Ruled by the mercury man, eventually the characters morph into him after being consumed by all of his power.

As the story unfolds we see themes of change, decay, growth and rebirth which is reflected in the style of the background designs created by Essy May. The video effortlessly presents a feeling of movement and flow with the use of iridescent textures and a soft colour palette that resemble the tones of beautiful sunsets. Paired with Stevie Gee’s designs, the combination of world and character fit perfectly into this strange brought to life by the directing duo. 

With previous work for Drake, Young Thug, Q Tip, Lil Simz, Mastodon and Idris Alba, Stevie Gee & Easy May are constantly pushing their visual style and world building into new realms whilst working with the best artists around.

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Credits

Client: Domino Records

Artist: The Range

Productions Company: Blinkink

Directed by: Stevie Gee & Essy May

Executive Producer: Josef Byrne

Producer: Eve Somerville

Character Design: Stevie Gee

Background Design: Essy May

Background Design: Camille Perrin

2D Animator: Andrew Clarke

2D Animator: Ed Roberts

Animation Assistant: Andreia Serrano

Animation Assistant: Kat Michaeilides

Animation Assistant: Reed Wiles

Animation Assistant: Jack Zhang

AFX Animation: Erica Anderson

Compositor: John Malcolm Moore

Compositor: Jesse Richards

Editor: Will Barnett

With Thanks to: Mark Ardisson, Jonathan Gallagher & Lina Larsen

Genres: Animation

Categories: Music video, Short Films and Music Videos

Blink / Blinkink, Tue, 26 Apr 2022 11:02:29 GMT