The Quarry's Scot Crane Cuts 'Pretty' EDF Ad & Jeremy Clarkson for Amazon Fire

The Quarry’s Scot Crane edits EDF for Vince Squibb at Gorgeous and Amazon Fire directed by Another’s Steve Reeves.

Editor Scot Crane turned his cutting hand to a ‘Pretty’ important film for EDF created by Havas Worldwide and directed by Vince Squibb from Gorgeous.

In a series of stylish vignettes and ‘Pretty’ play on words, the ad seeks to inform us that not enough young girls are mastering in science and technologies. “It was great to work with Vince again on such a powerful spot and get my old buddy Howie B involved with the track” comments Crane.

From a thought-provoking edit for EDF to something altogether much lighter, Crane partnered with Another’s comedy performance master Steve Reeves for this tongue-in-very-cheeky spot for the new Amazon Fire TV stick featuring Jeremy Clarkson.  Written by Lucky Generals, the ad not only hints at Clarkson’s new and upcoming TV series on Amazon Prime with James May & Richard Hammond but also indulges his front room fans in his trademark brazen choice of words.

AMAZON FIRE

CREATIVE AGENCY: Lucky Generals

PRODUCTION COMPANY

DIRECTOR: Steve Reeves

PRODUCTION COMPANY: Another Film Company

EDITOR: Scot Crane

EDIT COMPANY: The Quarry

POST PRODUCTION / VFX:  Absolute Post

MUSIC AND SOUND: 750 MPH

EDF

CREATIVE AGENCY:  Havas Worldwide

CREATIVE DIRECTOR:  Dom Gettings

CREATIVE: Phil Beaumont

TV PRODUCER:  Georgina Cowley

PRODUCTION COMPANY:  Gorgeous Enterprises

DIRECTOR:  Vince Squibb

PRODUCER:  Ciska Faulkner

EDITOR:  Scot Crane @ The Quarry

POST PRODUCTION:  The Mill

MUSIC & SOUND DESIGN:  Howie B & Munzie @ GCRS