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The Quarry's Jonnie Scarlett Cuts Droga5's Journey Through Time for Rustlers

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Steve Rodgers of Somesuch directed the nostalgically bleak tongue-in-cheek film

The Quarry's Jonnie Scarlett Cuts Droga5's Journey Through Time for Rustlers
Editor Jonnie Scarlett recently collaborated with Somesuch director Steve Rodgers in this nostalgically bleak tongue-in-cheek film for Rustlers. Written by Droga5 London, the film follows a young boy throughout his “80 Years of Torment” from a child experiencing heartless abuse progressing through his adolescence into troubled adulthood and finally into old age.
 
Jonnie’s edit organically seams together a series of sombre black and white memories from the Great Depression, World War II through to the the Peace Protests and beyond. 
 
Finally, the scene shifts to colour as the old man eventually finds some salvation in his downtrodden life in the guise of a microwavable burger, accompanied by the tagline, “What a Time to be Alive.”   

"Steve shot a load of great options and the agency already had a great track so we couldn't really go wrong.  The main editorial focus was to sync beats to the physical hits on the screen,” comments Jonnie.
video
Rustlers - 90 Years of Torment
view more - Creative
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Post Production / VFX

Post Production Company: The Mill

Production Company

Production Company: Somesuch

Director: Steve Rogers

Producer: Peter Knowles

DOP: Tat Radcliffe

Music

Sound Design: String and Tins

Song: ‘Revolt’ (Boys Noize)

Offline

Editor: Jonnie Scarlett @ The Quarry

Creative Agency

Creative Agency: Droga5 London

Chief Creative Officer: David Kolbusz

Executive Creative Director: Rick Dodds, Steve Howell

Senior Art Director: Charlene Chandrasekaran

Senior Copywriter: Dan Morris

Junior Copywriter: Teddy Souter

Producer: Peter Montgomery

Client

Advertiser: Rustlers

Genres: Comedy

Categories: Food, Convenience

The Quarry, Mon, 14 Nov 2016 16:53:53 GMT