Launched in January 2016, Publicis Conseil’s Loft is an increasingly successful initiative amongst clients, in particular in a growing international context. It announces today the extension of its offer with Relaxnews.
Being a news agency recently bought by Publicis Group and positioned as “Your Editorializer”, Relaxnews will bring a triple contribution to the Loft :
. A strategical contribution : Relaxnews’ editorial know-how will lead to better strategical thinking and conceptualization upstream ;
. An operational contribution : Relaxnews and AFP, its long time partner, both benefit from a worldwide network that will allow the Loft to rely on the contents – texts, photos, infographics and videos - of over 2000 journalists ;
. A technological contribution with the platform “Your Editorializer” allowing to combine real-time inspiration, real-time editorial production and real-time distribution in Owned as well as in Paid.
As underlined by Patrick Lara, Managing Director at Publicis Conseil, Global Client Leader of Publicis Group for Renault and initiator of the Loft : “Relaxnews will enable us to reinforce talents sourcing within the Loft. The system is based on agility – of conception and production. Integrating Relaxnews allows us to enter a new editorial dimension”.
As for Jérôme and Pierre Doncieux, co-CEO of Relaxnews, "the Loft demonstrates the impact of both the Power of One and the Power of Content of Publicis Group. A Power amplified by the AFP Relaxnews Publicis partnership.