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The Public House Marks the Return of The Herald’s Gaelic Athletic Association Supplement

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Agency helps put the GAA back on the pitch and back into print

The Public House Marks the Return of The Herald’s Gaelic Athletic Association Supplement

Back on the pitch and back into print, as The Public House marks the return of The Herald’s GAA supplement.

Independent creative agency The Public House has launched a campaign for The Herald to celebrate the return of the GAA after months of bans on training, matches and sporting activity due to the Covid pandemic.

In the 130 year history of The Herald, the newspaper has always been there for Dublin GAA. It was there at Bloody Sunday in 1920 and has been there all 30 times Dublin won the All-Ireland Football Championship. The Herald isn’t just there at the big games, it’s there for all the club and community level matches throughout the capital too.

The strategy looked to highlight The Herald’s incredible relationship with Dublin GAA and celebrate the return of not just the sport but Dublin life. The campaign, which includes DOOH, press and radio, launched in tandem with the return of club training and outdoor matches.

Lee Martin, Head of Marketing and Promotions at Independent News & Media said “The Herald is stitched into the very fabric of GAA life in Dublin and we’re as excited to be tucked into sweaty boots after training sessions asfans are to be back in the thick of the action.”

Colin Hart, creative director, The Public House, added: “A lot of brands have surface level relationships with sport, but this campaign illustratesthat The Herald and Dublin GAA are inextricably linked. There’s an honesty to this work which makesit a really nice space to play in.”

Mediahuis is home to Ireland’s leading print and online publications including Irish Independent, Sunday Independent, Independent.ie, The Belfast Telegraph, The Herald, Sunday Life and The Sunday World.

The Public House is an independent creative agency who are led by their founding principle that ‘boring doesn’t sell’. Their growing client base includes Paddy Power, EPIC: The Irish Emigration Museum, Mediahuis, FBD Insurance, Redbreast, Method & Madness, Cadbury and 48.

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Credits

Creative Director: Colin Hart

Art Director: Sam Caren

Copywriter: Mikey Curran

Strategy Director: Sarah Walsh

Senior Strategist: Kathleen Moore

Account Director: Alicia Coyle

Account Manager: Sionnain Greene

Managing Director: Catrióna Campbell

Head of Design: Eimear O’Sullivan

Design: Trevor Nolan

Producer: Aoife Fitzgerald

PRODUCTION CREDITS:

Photographer: Liam Murphy

Photographic Assistant : Adrian Wojtas

Wardrobe Stylist : Sarah Flanagan

Props & Set Design : Grainne Walsh

Hair & Makeup : Ailbhe Lynch

Sound Studio: Raygun

CLIENT CREDITS:

Mediahuis

Chief Customer Officer: Mark Ody

Head of Marketing and Promotions: Lee Martin

Retention Executive: Adrian Quinn

Categories: Media and Entertainment, Newspapers

The Public House, Mon, 21 Jun 2021 16:25:00 GMT