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The Public House and Paddy Power Troll the English Ahead of the Six Nations

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Agency takes playful jabs at England with fully integrated campaign

The Public House and Paddy Power Troll the English Ahead of the Six Nations

This weekend ahead of the Ireland v England Six Nations match in Dublin’s Aviva Stadium, The Public House and Paddy Power partnered up to mercilessly troll the English rugby team.

With rounds of negotiations and painstaking debates across the pond, Paddy Power took inspiration, and advantage, of a very topical conversation and the perfect opportunity to back the boys in green.

Headline-driven executions featured playful jabs like 'No stopping this backstop', 'Beating you at your own game (Literally)' and 'Odd’s on an ‘Edxit’ this year - 1/2'.

With multiple Brexit-toned digs in the form of a fully integrated campaign - OOH, press, social and an activation in the Paddy Power Baggot Street branch - the Dublin based agency worked with Paddy Power to hijack the rugby conversation.

Asked about the mischievous behaviour, a Paddy Power spokesperson said: “It’s too good an opportunity to miss and sure if you didn’t laugh, you’d cry."

Colin Hart, creative director and founder, The Public House, said: "After the past few campaigns with our friends at Paddy Power, where we’ve provoked National debate, we thought we’d try a different Nation to piss off."

The Paddy Power Passport office, erected outside the Baggot street branch, is sure to cause controversy as the bookmaker pokes fun at the record breaking Irish passport applications coming from the UK in light of Brexit.

The Public House have a long and infamous history in helping Paddy Power court controversy, from creating a drive-thru confession box for the 2018 Papal visit, erecting a 70 foot apparition of the Virgin Mary holding the Sam Maguire aloft at Knock to creating a 30 foot gold statue of Virgil van Dijk outside Liverpool Football Club’s Anfield Stadium - to ask if transfer signings really are worth their weight in gold.

The activation for Paddy Power continues a great start to 2019 for the growing independent creative agency, who just launched new campaigns for client partners The agency’s philosophy ‘Boring Doesn’t Sell’ underlines that in today’s era, the most dangerous thing a brand can do is play it safe. Visit

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Brand: Paddy Power

Creative Agency

Creative Agency: The Public House

Executive Creative Director: Colin Hart

Creatives: Ciaran Doyle, Trevor Nolan

Account Lead: Ciana Nolan

Genres: People

Categories: Sports and Leisure, Gambling

The Public House, Fri, 01 Feb 2019 15:18:59 GMT