Wunderman Thompson Intelligence team has just published a data privacy and security report titled ‘The Privacy Era: Customer View and Brand Implications
’. This new research comes at a critical moment for brands and their customers, as well as society at large. The pandemic has forced people, companies, and government to conduct more business, share more information online than ever before — under the assumptions that is valued and secured. But we are all too familiar with data breaches making headlines.
The Privacy Era is an innovative report that examines our data privacy and security research to better understand how it’s affecting people and their behaviours. Part one focuses on the customer view with detailed results, insights, and concerns for brands. The second looks ahead to trends with guidelines for brands on how to prioritise privacy over convenience in this new age of digital value exchange.
The findings are both insightful and alarming across a broad spectrum, and include:
- 5G is only going to amplify concerns.
- Customers are conflicted.
- Regulations barely register with customers.
- Personally Intimate Information.
- Penny for your thoughts?
- Not all industries win the same customer trust.