The Power of Insights
The goal of the modern marketer is to make their media dollars work smarter, not spend harder. And many of them are questioning the value of today’s media environment due to media fragmentation, consumer anxiety, bad data, and shrinking budgets.
Join Pinterest global agency lead Ashley Suddendorf and R/GA VP, head of media and connections Ellie Bamford for an R/GA Live event unpacking how insights and shifting the mindset from longer-term, creative brand-building can lead to engaging brand and consumer interactions. Together, they’ll discuss how to reframe the landscape from ad-blocked annoyances to high-value experiences.
